Brandwave

Freedom Furniture vs NOOD:Which is more popular in New Zealand?

In September 2026, Freedom Furniture and NOOD were level in searches among furniture retailers in New Zealand, with an estimated 27.2K versus 27.6K branded searches, at 5.9% of the total each. When we asked ChatGPT and Google AI Overviews about furniture retailers, Freedom Furniture and NOOD each appeared in four of the five answers. Freedom Furniture was mentioned before NOOD in two out of three answers.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

NOOD and Freedom Furniture are searched for about as often as each other.

NOOD 27.6K searchesFreedom Furniture 27.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Freedom Furniture in 4 of 5NOOD in 4 of 5

Who does AI recommend more?

Freedom Furniture, named ahead of NOOD in 2 of 3 answers

Freedom Furniture first in 2NOOD first in 1

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Freedom Furniture and NOOD were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Freedom Furniture was listed before NOOD in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. NOOD2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about furniture retailers

5 answers

  • Asked ChatGPT

    “Which furniture retailer should I shop at in New Zealand?”

    1. 1Freedom Furniture
    2. 2NOOD

  • Asked ChatGPT

    “What are the best furniture retailers in New Zealand?”

    1. 2NOOD
    2. 3Freedom Furniture

  • Asked ChatGPT

    “What's the best furniture retailer in New Zealand for new home furniture?”

    1. 1Freedom Furniture
    2. 3NOOD

  • Searched Google, AI Overview

    “best furniture store”

    1. 3NOOD
    2. 4Freedom Furniture

  • Searched Google, AI Overview

    “bedroom furniture nz”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Is Freedom Furniture or NOOD more popular in search?

    This chart shows how often people search Google for Freedom Furniture and NOOD by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

    Freedom Furniture and NOOD among furniture retailers in New Zealand, by month

    Share of searches by month for NOOD, Freedom Furniture. The figures are in the table below the chart.

    View monthly share of searches table
    MonthNOODFreedom Furniture
    Nov 20255.6%4.9%
    Dec 20253.4%3.6%
    Jan 20264.5%5.7%
    Feb 20265.1%4.3%
    Mar 20264.9%5%
    Apr 20265.7%5.8%
    May 20265.4%5.7%
    Jun 20265.4%6.7%
    Jul 20265.1%5.1%
    Aug 20266.5%5.5%
    Sep 20265.9%5.9%
    Oct 2026——

    How has branded search for Freedom Furniture and NOOD changed in New Zealand over the last 12 months?

    3 findings
    • The lead changed hands 4 times in the 11 months ending September 2026: Freedom Furniture took it in December 2025, NOOD took it in February 2026, Freedom Furniture took it in March 2026, NOOD took it in July 2026.
    • Across the 11 months ending September 2026, Freedom Furniture’s share of searches among furniture retailers in New Zealand moved from 4.9% to 5.9%, and its estimated monthly branded searches moved from 33.3K to 27.2K.
    • Across the 11 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand moved from 5.6% to 5.9%, and its estimated monthly branded searches moved from 38.5K to 27.6K.

    How did search popularity change for New Zealand furniture retailers in September 2026?

    2 changes

    1. In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.

    2. Estimated monthly branded searches for Freedom Furniture in New Zealand fell 18.2% over 11 measured months, from 33.3K to 27.2K in September 2026.

    How are Freedom Furniture’s and NOOD’s branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Freedom Furniture’s and NOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Freedom Furniture

    3 branded search terms

    • Freedom Furniture
    • freedom furniture beds
    • freedom furniture mattresses

    NOOD

    3 branded search terms

    • Nood
    • nood beds
    • nood furniture

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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