Freedom Furniture vs Smiths City:Which is more popular by branded search in New Zealand?
In August 2026, Freedom Furniture had more branded searches than Smiths City among furniture retailers in New Zealand. Freedom Furniture was estimated to have 27.2K branded searches compared to Smiths City’s 3.8K, and held a 4.3% Share of Search versus Smiths City’s 0.59%.
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Which is more popular in search, Freedom Furniture or Smiths City?
Furniture and bedding retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freedom Furniture, Smiths City. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Big Save Furniture | NOOD | Early Settler | Freedom Furniture | Mocka | Target Furniture | Smiths City | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 40.7% | 7.7% | 6.6% | 6.3% | 6.5% | 6.2% | 2.9% | 1.3% | <0.01% |
| Nov 2025 | 33.3% | 39.8% | 5.5% | 5% | 4.8% | 4.3% | 4.9% | 1.9% | 0.59% | <0.01% |
| Dec 2025 | 70.8% | 17.9% | 2.3% | 2.2% | 1.8% | 2.3% | 1.5% | 0.86% | 0.27% | 0% |
| Jan 2026 | 59.6% | 20.9% | 4% | 3.2% | 3.2% | 4.1% | 3.2% | 1.5% | 0.38% | 0% |
| Feb 2026 | 56.9% | 24.1% | 4% | 3.7% | 3% | 3.1% | 3% | 1.7% | 0.36% | <0.01% |
| Mar 2026 | 48.2% | 29.5% | 4.9% | 3.8% | 3.8% | 3.9% | 3.7% | 1.7% | 0.53% | <0.01% |
| Apr 2026 | 47.4% | 28.4% | 5.4% | 4.4% | 3.7% | 4.5% | 3.6% | 2% | 0.51% | <0.01% |
| May 2026 | 47% | 27.7% | 5.7% | 4.2% | 4.1% | 4.4% | 4.2% | 2.4% | 0.34% | <0.01% |
| Jun 2026 | 52.9% | 21.2% | 5.2% | 4% | 4.3% | 5% | 4.8% | 2.2% | 0.31% | <0.01% |
| Jul 2026 | 54.4% | 20.1% | 7.3% | 3.9% | 4.1% | 3.9% | 3.7% | 2.1% | 0.53% | <0.01% |
| Aug 2026 | 49.7% | 22.2% | 6.7% | 5.1% | 5% | 4.3% | 4.1% | 2.3% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Freedom Furniture and Smiths City comparison changed over the last 12 months?
3 findings
- Freedom Furniture was ahead of Smiths City in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among furniture retailers in New Zealand moved from 6.5% to 4.3%, and its estimated monthly branded searches moved from 33.3K to 27.2K.
- Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among furniture retailers in New Zealand moved from 1.3% to 0.59%, and its estimated monthly branded searches moved from 6.9K to 3.8K.
How did search popularity change for New Zealand furniture retailers in August 2026?
2 changes
Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.
Estimated monthly branded searches for Freedom Furniture in New Zealand fell 18.1% over 11 measured months, from 33.3K to 27.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freedom Furniture’s and Smiths City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freedom Furniture
3 branded search terms
- Freedom Furniture
- freedom furniture beds
- freedom furniture mattresses
Smiths City
8 branded search terms
- Smiths City
- smiths city appliances
- smiths city beds
- smiths city computers
- smiths city furniture
- smiths city laptops
- smiths city mattresses
- smiths city tvs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.