Brandwave

How popular isSmiths City in search?

In August 2026, there were an estimated 3.8K branded searches for Smiths City in New Zealand which is down 45.3% over the last 11 months. Smiths City holds 0.34% estimated Share of Search among New Zealand appliance and electronics retailers and is ranked 7th of 8 competitors for search popularity.

Share of Search, August 2026
  1. PB Tech31%
  2. Noel Leeming29.9%
  3. JB Hi-Fi23.5%
  4. Harvey Norman12.8%
  5. Computer Lounge1.4%
  6. Heathcotes0.96%
  7. Smiths City0.34%
  8. 100% Appliances0.1%
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Where does Smiths City compete?

Smiths City is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Appliance and Electronics Retailers7th of 80.34%Shown below
Furniture Retailers9th of 100.59%Show ranking

Which appliance and electronics retailers compete with Smiths City?

Smiths City against appliance and electronics retailers in New Zealand, by month

Share of Search by month for PB Tech, Noel Leeming, JB Hi-Fi, Harvey Norman, Smiths City. The figures are in the table below the chart.

View monthly share of search table
MonthPB TechNoel LeemingJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Appliances
Oct 202529.9%29.3%22.4%15.7%1.2%0.78%0.52%0.12%
Nov 202530.8%28.9%22.5%15.8%0.97%0.77%0.24%0.1%
Dec 202526%30.9%24.5%16.6%0.84%0.84%0.25%0.09%
Jan 202629.6%29.1%23.1%15.6%1.2%1%0.28%0.09%
Feb 202630.2%29.4%22.7%15.2%1.1%0.98%0.22%0.11%
Mar 202632.7%27.1%21.2%16.7%1%0.85%0.3%0.2%
Apr 202627.8%27.8%25.3%16.7%1%0.84%0.3%0.11%
May 202629.4%28.5%22.2%17.4%1.3%0.89%0.21%0.11%
Jun 202630.8%29.9%23.9%12.8%1.2%1.1%0.18%0.1%
Jul 202630.6%30.4%23.6%12.7%1.4%0.96%0.33%0.11%
Aug 202631%29.9%23.5%12.8%1.4%0.96%0.34%0.1%
Sep 2026————————

  1. 1.PB Tech

    31%

    Held 1st. 344K estimated branded searches, +0.07% vs prior month. Share +0.4 points.

  2. 2.Noel Leeming

    29.9%

    Held 2nd. 332K estimated branded searches, -2.7% vs prior month. Share -0.5 points.

  3. 3.JB Hi-Fi

    23.5%

    Held 3rd. 261K estimated branded searches, -1.4% vs prior month. Share -0.1 points.

  4. 4.Harvey Norman

    12.8%

    Held 4th. 142K estimated branded searches, -0.28% vs prior month. Share +0.1 points.

  5. 5.Computer Lounge

    1.4%

    Held 5th. 15.5K estimated branded searches, -0.26% vs prior month. Share 0 points.

  6. 6.Heathcotes

    0.96%

    Held 6th. 10.7K estimated branded searches, -0.47% vs prior month. Share 0 points.

  7. 7.Smiths City

    0.34%

    Held 7th. 3.8K estimated branded searches, +1.1% vs prior month. Share 0 points.

  8. 8.100% Appliances

    0.1%

    Held 8th. 1.2K estimated branded searches, -9.4% vs prior month. Share 0 points.

Compare search popularity between Smiths City and its closest rivals

How has branded search demand for Smiths City changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Smiths City in New Zealand fell from 6.9K to 3.8K.
  • Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand held steady, from 0.52% to 0.34%.

How did search popularity change for New Zealand appliance and electronics retailers in August 2026?

  1. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

  2. Estimated monthly branded searches for Harvey Norman in New Zealand fell 32.1% over 11 measured months, from 209K to 142K in August 2026.

  3. Estimated monthly branded searches for 100% Appliances in New Zealand fell 28% over 11 measured months, from 1.6K to 1.2K in August 2026.

  4. Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.

  5. Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026.

  6. Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

How is Smiths City measured?

Brandwave collects information about searches that people make online using Smiths City’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • Smiths City
  • smiths city appliances
  • smiths city beds
  • smiths city computers
  • smiths city furniture
  • smiths city laptops
  • smiths city mattresses
  • smiths city tvs

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How the Brand Demand Index is measured

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