Heathcotes vs Smiths City:Which is more popular by branded search in New Zealand?
In August 2026, Heathcotes had more branded searches than Smiths City among appliance and electronics retailers in New Zealand. Heathcotes was estimated to have 10.7K branded searches compared to Smiths City’s 3.8K, and held a 0.96% Share of Search versus Smiths City’s 0.34%.
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Which is more popular in search, Heathcotes or Smiths City?
Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heathcotes, Smiths City. The figures are in the table below the chart.
View monthly share of search table
| Month | PB Tech | Noel Leeming | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Appliances |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 22.4% | 15.7% | 1.2% | 0.78% | 0.52% | 0.12% |
| Nov 2025 | 30.8% | 28.9% | 22.5% | 15.8% | 0.97% | 0.77% | 0.24% | 0.1% |
| Dec 2025 | 26% | 30.9% | 24.5% | 16.6% | 0.84% | 0.84% | 0.25% | 0.09% |
| Jan 2026 | 29.6% | 29.1% | 23.1% | 15.6% | 1.2% | 1% | 0.28% | 0.09% |
| Feb 2026 | 30.2% | 29.4% | 22.7% | 15.2% | 1.1% | 0.98% | 0.22% | 0.11% |
| Mar 2026 | 32.7% | 27.1% | 21.2% | 16.7% | 1% | 0.85% | 0.3% | 0.2% |
| Apr 2026 | 27.8% | 27.8% | 25.3% | 16.7% | 1% | 0.84% | 0.3% | 0.11% |
| May 2026 | 29.4% | 28.5% | 22.2% | 17.4% | 1.3% | 0.89% | 0.21% | 0.11% |
| Jun 2026 | 30.8% | 29.9% | 23.9% | 12.8% | 1.2% | 1.1% | 0.18% | 0.1% |
| Jul 2026 | 30.6% | 30.4% | 23.6% | 12.7% | 1.4% | 0.96% | 0.33% | 0.11% |
| Aug 2026 | 31% | 29.9% | 23.5% | 12.8% | 1.4% | 0.96% | 0.34% | 0.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Heathcotes and Smiths City comparison changed over the last 12 months?
3 findings
- Heathcotes was ahead of Smiths City in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heathcotes’ estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.78% to 0.96%, and its estimated monthly branded searches moved from 10.4K to 10.7K.
- Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.52% to 0.34%, and its estimated monthly branded searches moved from 6.9K to 3.8K.
How did search popularity change for New Zealand appliance and electronics retailers in August 2026?
1 change
Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heathcotes’ and Smiths City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heathcotes
9 branded search terms
- heathcotes
- heathcotes appliances
- heathcotes cambridge
- heathcotes co nz
- heathcotes near me
- heathcotes nz
- heathcotes online
- heathcotes store
- heathcotes tv
Smiths City
8 branded search terms
- Smiths City
- smiths city appliances
- smiths city beds
- smiths city computers
- smiths city furniture
- smiths city laptops
- smiths city mattresses
- smiths city tvs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.