Design Warehouse vs Smiths City:Which is more popular in New Zealand?

Name: Design Warehouse vs Smiths City: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Smiths City had more branded searches than Design Warehouse among furniture retailers in New Zealand. Smiths City had about 4,530 branded searches, while Design Warehouse had 2,400. Smiths City made up 0.97% of all furniture retailer searches we track, and Design Warehouse accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about furniture retailers, neither Design Warehouse nor Smiths City appeared in any of the five answers.

Among furniture retailers in New Zealand in September 2026

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Design Warehouse nor Smiths City showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Design Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Smiths City	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smiths City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Design Warehouse or Smiths City more popular in search?

This chart shows how often people search Google for Design Warehouse and Smiths City by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

Design Warehouse and Smiths City among furniture retailers in New Zealand, by month

Month	Smiths City	Design Warehouse
Nov 2025	0.67%	0.53%
Dec 2025	0.4%	0.25%
Jan 2026	0.52%	0.26%
Feb 2026	0.48%	0.31%
Mar 2026	0.68%	0.35%
Apr 2026	0.65%	0.28%
May 2026	0.43%	0.32%
Jun 2026	0.41%	0.32%
Jul 2026	0.69%	0.35%
Aug 2026	0.76%	0.38%
Sep 2026	0.97%	0.52%
Oct 2026	—	—

How has branded search for Design Warehouse and Smiths City changed in New Zealand over the last 12 months?

3 findings

Smiths City was ahead of Design Warehouse in every measured month of the 11 months ending September 2026.
Across the 11 months ending September 2026, Design Warehouse’s share of searches among furniture retailers in New Zealand moved from 0.53% to 0.52%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
Across the 11 months ending September 2026, Smiths City’s share of searches among furniture retailers in New Zealand moved from 0.67% to 0.97%, and its estimated monthly branded searches moved from 4.6K to 4.5K.

How did search popularity change for New Zealand furniture retailers in September 2026?

2 changes

Smiths City’s share of searches among furniture retailers in New Zealand has gained ground for 3 months in a row, from 0.41% to 0.97% in September 2026.
Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026.

How are Design Warehouse’s and Smiths City’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Design Warehouse’s and Smiths City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.