Computer Lounge vs Smiths City:Which is more popular by branded search in New Zealand?
In August 2026, Computer Lounge had more branded searches than Smiths City among appliance and electronics retailers in New Zealand. Computer Lounge was estimated to have 15.5K branded searches compared to Smiths City’s 3.8K, and held a 1.4% Share of Search versus Smiths City’s 0.34%.
Follow Computer Lounge vs Smiths City and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Computer Lounge or Smiths City?
Household appliance and consumer electronics retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Computer Lounge, Smiths City. The figures are in the table below the chart.
View monthly share of search table
| Month | PB Tech | Noel Leeming | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Appliances |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 29.3% | 22.4% | 15.7% | 1.2% | 0.78% | 0.52% | 0.12% |
| Nov 2025 | 30.8% | 28.9% | 22.5% | 15.8% | 0.97% | 0.77% | 0.24% | 0.1% |
| Dec 2025 | 26% | 30.9% | 24.5% | 16.6% | 0.84% | 0.84% | 0.25% | 0.09% |
| Jan 2026 | 29.6% | 29.1% | 23.1% | 15.6% | 1.2% | 1% | 0.28% | 0.09% |
| Feb 2026 | 30.2% | 29.4% | 22.7% | 15.2% | 1.1% | 0.98% | 0.22% | 0.11% |
| Mar 2026 | 32.7% | 27.1% | 21.2% | 16.7% | 1% | 0.85% | 0.3% | 0.2% |
| Apr 2026 | 27.8% | 27.8% | 25.3% | 16.7% | 1% | 0.84% | 0.3% | 0.11% |
| May 2026 | 29.4% | 28.5% | 22.2% | 17.4% | 1.3% | 0.89% | 0.21% | 0.11% |
| Jun 2026 | 30.8% | 29.9% | 23.9% | 12.8% | 1.2% | 1.1% | 0.18% | 0.1% |
| Jul 2026 | 30.6% | 30.4% | 23.6% | 12.7% | 1.4% | 0.96% | 0.33% | 0.11% |
| Aug 2026 | 31% | 29.9% | 23.5% | 12.8% | 1.4% | 0.96% | 0.34% | 0.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Computer Lounge and Smiths City comparison changed over the last 12 months?
3 findings
- Computer Lounge was ahead of Smiths City in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Computer Lounge’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 15.8K to 15.5K.
- Across the 11 months ending August 2026, Smiths City’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.52% to 0.34%, and its estimated monthly branded searches moved from 6.9K to 3.8K.
How did search popularity change for New Zealand appliance and electronics retailers in August 2026?
1 change
Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Computer Lounge’s and Smiths City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Computer Lounge
8 branded search terms
- computer lounge
- computer lounge near me
- computer lounge nz
- computer lounge store
- computerlounge
- computerlounge co nz
- computerlounge nz
- the computer lounge
Smiths City
8 branded search terms
- Smiths City
- smiths city appliances
- smiths city beds
- smiths city computers
- smiths city furniture
- smiths city laptops
- smiths city mattresses
- smiths city tvs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.