Early Settler vs Freedom Furniture:Which is more popular by branded search in New Zealand?
In August 2026, Early Settler had more branded searches than Freedom Furniture among furniture retailers in New Zealand. Early Settler was estimated to have 32.1K branded searches compared to Freedom Furniture’s 27.2K, and held a 5% Share of Search versus Freedom Furniture’s 4.3%.
Follow Early Settler vs Freedom Furniture and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Early Settler or Freedom Furniture?
Furniture and bedding retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Early Settler, Freedom Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Big Save Furniture | NOOD | Early Settler | Freedom Furniture | Mocka | Target Furniture | Smiths City | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 40.7% | 7.7% | 6.6% | 6.3% | 6.5% | 6.2% | 2.9% | 1.3% | <0.01% |
| Nov 2025 | 33.3% | 39.8% | 5.5% | 5% | 4.8% | 4.3% | 4.9% | 1.9% | 0.59% | <0.01% |
| Dec 2025 | 70.8% | 17.9% | 2.3% | 2.2% | 1.8% | 2.3% | 1.5% | 0.86% | 0.27% | 0% |
| Jan 2026 | 59.6% | 20.9% | 4% | 3.2% | 3.2% | 4.1% | 3.2% | 1.5% | 0.38% | 0% |
| Feb 2026 | 56.9% | 24.1% | 4% | 3.7% | 3% | 3.1% | 3% | 1.7% | 0.36% | <0.01% |
| Mar 2026 | 48.2% | 29.5% | 4.9% | 3.8% | 3.8% | 3.9% | 3.7% | 1.7% | 0.53% | <0.01% |
| Apr 2026 | 47.4% | 28.4% | 5.4% | 4.4% | 3.7% | 4.5% | 3.6% | 2% | 0.51% | <0.01% |
| May 2026 | 47% | 27.7% | 5.7% | 4.2% | 4.1% | 4.4% | 4.2% | 2.4% | 0.34% | <0.01% |
| Jun 2026 | 52.9% | 21.2% | 5.2% | 4% | 4.3% | 5% | 4.8% | 2.2% | 0.31% | <0.01% |
| Jul 2026 | 54.4% | 20.1% | 7.3% | 3.9% | 4.1% | 3.9% | 3.7% | 2.1% | 0.53% | <0.01% |
| Aug 2026 | 49.7% | 22.2% | 6.7% | 5.1% | 5% | 4.3% | 4.1% | 2.3% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Early Settler and Freedom Furniture comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Early Settler took it in November 2025, Freedom Furniture took it in December 2025, Early Settler took it in July 2026.
- Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 32.4K to 32.1K.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among furniture retailers in New Zealand moved from 6.5% to 4.3%, and its estimated monthly branded searches moved from 33.3K to 27.2K.
How did search popularity change for New Zealand furniture retailers in August 2026?
3 changes
In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.
In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.
Estimated monthly branded searches for Freedom Furniture in New Zealand fell 18.1% over 11 measured months, from 33.3K to 27.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Early Settler’s and Freedom Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Early Settler
19 branded search terms
- early settler
- early settler albany
- early settler bed
- early settler furniture
- early settler hours
- early settler near me
- early settler nz
- early settler online
- early settler ottomans
- early settler outlet
- early settler outlet store
- early settler palmerston north
- early settler sale
- early settler shops
- early settler sofa
- earlysettler
- earlysettler co nz
- earlysettler furniture
- earlysettler nz
Freedom Furniture
3 branded search terms
- Freedom Furniture
- freedom furniture beds
- freedom furniture mattresses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.