Brandwave

IKEA vs Trade Tested:Which is more popular in New Zealand?

In September 2026, IKEA had more branded searches than Trade Tested among furniture retailers in New Zealand. IKEA had about 130,000 branded searches, while Trade Tested had 27,100. IKEA made up 27.9% of all furniture retailer searches we track, and Trade Tested accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about furniture retailers, neither IKEA nor Trade Tested appeared in any of the five answers.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

IKEA, about 5 searches for every 1 for Trade Tested

IKEA 130K searchesTrade Tested 27.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

IKEA in 0 of 5Trade Tested in 0 of 5

Follow IKEA vs Trade Tested and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither IKEA nor Trade Tested showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

  • Asked ChatGPT

    “Which furniture retailer should I shop at in New Zealand?”

    1. Asked ChatGPT

      “What are the best furniture retailers in New Zealand?”

      1. Asked ChatGPT

        “What's the best furniture retailer in New Zealand for new home furniture?”

        1. Searched Google, AI Overview

          “best furniture store”

          1. Searched Google, AI Overview

            “bedroom furniture nz”

            Not named in any answer:

            Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

            Is IKEA or Trade Tested more popular in search?

            This chart shows how often people search Google for IKEA and Trade Tested by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

            IKEA and Trade Tested among furniture retailers in New Zealand, by month

            Share of searches by month for IKEA, Trade Tested. The figures are in the table below the chart.

            View monthly share of searches table
            MonthIKEATrade Tested
            Nov 202515.9%8.8%
            Dec 202551%5.3%
            Jan 202637.3%6.9%
            Feb 202635.4%6.4%
            Mar 202628.1%6.1%
            Apr 202627.4%5.8%
            May 202628.2%4.6%
            Jun 202633.5%4.5%
            Jul 202636.8%4.1%
            Aug 202632.2%4.5%
            Sep 202627.9%5.8%
            Oct 2026——

            How has branded search for IKEA and Trade Tested changed in New Zealand over the last 12 months?

            3 findings
            • IKEA was ahead of Trade Tested in every measured month of the 11 months ending September 2026.
            • Across the 11 months ending September 2026, IKEA’s share of searches among furniture retailers in New Zealand moved from 15.9% to 27.9%, and its estimated monthly branded searches moved from 109K to 130K.
            • Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand moved from 8.8% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 27.1K.

            How did search popularity change for New Zealand furniture retailers in September 2026?

            3 changes

            1. In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.

            2. In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.

            3. In September 2026, IKEA lost share of searches among furniture retailers in New Zealand, from 32.2% to 27.9%.

            How are IKEA’s and Trade Tested’s branded searches counted?

            20 search terms

            Brandwave collects information about searches that people make online using IKEA’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

            IKEA

            19 branded search terms

            • Ikea
            • ikea barstools
            • ikea bed frames
            • ikea bedside table
            • ikea billy bookcases
            • ikea carpets
            • ikea couch
            • ikea curtains
            • ikea desk
            • ikea dining chairs
            • ikea dining table
            • ikea floor lamps
            • ikea furniture
            • ikea kitchen
            • ikea lamps
            • ikea open
            • ikea sofa
            • ikea sofa bed
            • ikea wardrobes

            Trade Tested

            1 branded search term

            • trade tested

            How the Brand Demand Index is measured

            Creator with pink hair and a pink jacket

            Put your own brand in this comparison

            Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

            Start free