Brandwave

Harvey Norman vs Trade Tested:Which is more popular in New Zealand?

In September 2026, Harvey Norman had more branded searches than Trade Tested among furniture retailers in New Zealand. Harvey Norman had about 138,000 branded searches, while Trade Tested had 27,100. Harvey Norman made up 29.6% of all furniture retailer searches we track, and Trade Tested accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Harvey Norman appeared in one of the five answers and Trade Tested in none.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

Harvey Norman, about 5 searches for every 1 for Trade Tested

Harvey Norman 138K searchesTrade Tested 27.1K searches

Who does AI mention more?

Harvey Norman, mentioned in 1 of 5 answers, Trade Tested in 0

Harvey Norman in 1 of 5Trade Tested in 0 of 5

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harvey Norman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Trade Tested did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

  • Asked ChatGPT

    “Which furniture retailer should I shop at in New Zealand?”

    1. Asked ChatGPT

      “What are the best furniture retailers in New Zealand?”

      1. Asked ChatGPT

        “What's the best furniture retailer in New Zealand for new home furniture?”

        1. Searched Google, AI Overview

          “best furniture store”

          1. 2Harvey Norman

        2. Searched Google, AI Overview

          “bedroom furniture nz”

          Not named in any answer:

          Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

          Is Harvey Norman or Trade Tested more popular in search?

          This chart shows how often people search Google for Harvey Norman and Trade Tested by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

          Harvey Norman and Trade Tested among furniture retailers in New Zealand, by month

          Share of searches by month for Harvey Norman, Trade Tested. The figures are in the table below the chart.

          View monthly share of searches table
          MonthHarvey NormanTrade Tested
          Nov 202544.7%8.8%
          Dec 202526.7%5.3%
          Jan 202628.7%6.9%
          Feb 202632.4%6.4%
          Mar 202637.5%6.1%
          Apr 202635.9%5.8%
          May 202634.8%4.6%
          Jun 202627.8%4.5%
          Jul 202625.8%4.1%
          Aug 202627.7%4.5%
          Sep 202629.6%5.8%
          Oct 2026——

          How has branded search for Harvey Norman and Trade Tested changed in New Zealand over the last 12 months?

          3 findings

          How did search popularity change for New Zealand furniture retailers in September 2026?

          2 changes

          1. In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.

          2. In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.

          How are Harvey Norman’s and Trade Tested’s branded searches counted?

          5 search terms

          Brandwave collects information about searches that people make online using Harvey Norman’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

          Harvey Norman

          4 branded search terms

          • Harvey Norman
          • harvey norman beds
          • harvey norman furniture
          • harvey norman mattresses

          Trade Tested

          1 branded search term

          • trade tested

          How the Brand Demand Index is measured

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