Brandwave

How popular isEarly Settler in search?

In August 2026, there were an estimated 32.1K branded searches for Early Settler in New Zealand which held steady over the last 11 months. Early Settler holds 5% estimated Share of Search among New Zealand furniture retailers and is ranked 5th of 10 competitors for search popularity.

Share of Search, August 2026
  1. IKEA49.7%
  2. Harvey Norman22.2%
  3. Big Save Furniture6.7%
  4. NOOD5.1%
  5. Early Settler5%
  6. Freedom Furniture4.3%
  7. Mocka4.1%
  8. Target Furniture2.3%
  9. Smiths City0.59%
  10. Danske Møbler<0.01%
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Which furniture retailers compete with Early Settler?

Early Settler against furniture retailers in New Zealand, by month

Share of Search by month for IKEA, Harvey Norman, Big Save Furniture, NOOD, Early Settler, Freedom Furniture, Mocka, Target Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAHarvey NormanBig Save FurnitureNOODEarly SettlerFreedom FurnitureMockaTarget FurnitureSmiths CityDanske Møbler
Oct 202521.8%40.7%7.7%6.6%6.3%6.5%6.2%2.9%1.3%<0.01%
Nov 202533.3%39.8%5.5%5%4.8%4.3%4.9%1.9%0.59%<0.01%
Dec 202570.8%17.9%2.3%2.2%1.8%2.3%1.5%0.86%0.27%0%
Jan 202659.6%20.9%4%3.2%3.2%4.1%3.2%1.5%0.38%0%
Feb 202656.9%24.1%4%3.7%3%3.1%3%1.7%0.36%<0.01%
Mar 202648.2%29.5%4.9%3.8%3.8%3.9%3.7%1.7%0.53%<0.01%
Apr 202647.4%28.4%5.4%4.4%3.7%4.5%3.6%2%0.51%<0.01%
May 202647%27.7%5.7%4.2%4.1%4.4%4.2%2.4%0.34%<0.01%
Jun 202652.9%21.2%5.2%4%4.3%5%4.8%2.2%0.31%<0.01%
Jul 202654.4%20.1%7.3%3.9%4.1%3.9%3.7%2.1%0.53%<0.01%
Aug 202649.7%22.2%6.7%5.1%5%4.3%4.1%2.3%0.59%<0.01%
Sep 2026——————————

  1. 1.IKEA

    49.7%

    held 1st · 317K estimated branded searches · -17.5% vs prior month · -4.7 points

  2. 2.Harvey Norman

    22.2%

    held 2nd · 142K estimated branded searches · -0.28% vs prior month · +2.1 points

  3. 3.Big Save Furniture

    6.7%

    held 3rd · 42.6K estimated branded searches · -17.8% vs prior month · -0.7 points

  4. 4.NOOD

    5.1%

    moved from 5th to 4th · 32.5K estimated branded searches · +17.7% vs prior month · +1.2 points

  5. 5.Early Settler

    5%

    moved from 4th to 5th · 32.1K estimated branded searches · +12.2% vs prior month · +1 points

  6. 6.Freedom Furniture

    4.3%

    held 6th · 27.2K estimated branded searches · +0.07% vs prior month · +0.4 points

  7. 7.Mocka

    4.1%

    held 7th · 26.2K estimated branded searches · -0.08% vs prior month · +0.4 points

  8. 8.Target Furniture

    2.3%

    held 8th · 14.8K estimated branded searches · 0% vs prior month · +0.2 points

  9. 9.Smiths City

    0.59%

    held 9th · 3.8K estimated branded searches · +1.1% vs prior month · +0.1 points

  10. 10.Danske Møbler

    <0.01%

    held 10th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Early Settler and its closest rivals

How has branded search demand for Early Settler changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Early Settler in New Zealand held steady, from 32.4K to 32.1K.
  • Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.3% to 5%.
  • Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.3% in October 2025 and was lowest at 1.8% in December 2025.
  • Across the 11 months ending August 2026, Early Settler rose from 6th to 5th among furniture retailers in New Zealand.

How did search popularity change for New Zealand furniture retailers in August 2026?

  1. In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.

  2. In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%.

  3. In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.

  4. In August 2026, IKEA lost estimated Share of Search among furniture retailers in New Zealand, from 54.4% to 49.7%.

  5. In August 2026, Big Save Furniture lost estimated Share of Search among furniture retailers in New Zealand, from 7.3% to 6.7%.

  6. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

How is Early Settler measured?

Brandwave collects information about searches that people make online using Early Settler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • early settler
  • early settler albany
  • early settler bed
  • early settler furniture
  • early settler hours
  • early settler near me
  • early settler nz
  • early settler online
  • early settler ottomans
  • early settler outlet
  • early settler outlet store
  • early settler palmerston north
  • early settler sale
  • early settler shops
  • early settler sofa
  • earlysettler
  • earlysettler co nz
  • earlysettler furniture
  • earlysettler nz

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How the Brand Demand Index is measured

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