Danske Møbler vs Early Settler:Which is more popular by branded search in New Zealand?
In August 2026, Early Settler had more branded searches than Danske Møbler among furniture retailers in New Zealand. Early Settler was estimated to have 32.1K branded searches compared to Danske Møbler’s 10, and held a 5% Share of Search versus Danske Møbler’s <0.01%.
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Which is more popular in search, Danske Møbler or Early Settler?
Furniture and bedding retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Early Settler, Danske Møbler. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Big Save Furniture | NOOD | Early Settler | Freedom Furniture | Mocka | Target Furniture | Smiths City | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 40.7% | 7.7% | 6.6% | 6.3% | 6.5% | 6.2% | 2.9% | 1.3% | <0.01% |
| Nov 2025 | 33.3% | 39.8% | 5.5% | 5% | 4.8% | 4.3% | 4.9% | 1.9% | 0.59% | <0.01% |
| Dec 2025 | 70.8% | 17.9% | 2.3% | 2.2% | 1.8% | 2.3% | 1.5% | 0.86% | 0.27% | 0% |
| Jan 2026 | 59.6% | 20.9% | 4% | 3.2% | 3.2% | 4.1% | 3.2% | 1.5% | 0.38% | 0% |
| Feb 2026 | 56.9% | 24.1% | 4% | 3.7% | 3% | 3.1% | 3% | 1.7% | 0.36% | <0.01% |
| Mar 2026 | 48.2% | 29.5% | 4.9% | 3.8% | 3.8% | 3.9% | 3.7% | 1.7% | 0.53% | <0.01% |
| Apr 2026 | 47.4% | 28.4% | 5.4% | 4.4% | 3.7% | 4.5% | 3.6% | 2% | 0.51% | <0.01% |
| May 2026 | 47% | 27.7% | 5.7% | 4.2% | 4.1% | 4.4% | 4.2% | 2.4% | 0.34% | <0.01% |
| Jun 2026 | 52.9% | 21.2% | 5.2% | 4% | 4.3% | 5% | 4.8% | 2.2% | 0.31% | <0.01% |
| Jul 2026 | 54.4% | 20.1% | 7.3% | 3.9% | 4.1% | 3.9% | 3.7% | 2.1% | 0.53% | <0.01% |
| Aug 2026 | 49.7% | 22.2% | 6.7% | 5.1% | 5% | 4.3% | 4.1% | 2.3% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Danske Møbler and Early Settler comparison changed over the last 12 months?
3 findings
- Early Settler was ahead of Danske Møbler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Danske Møbler’s estimated Share of Search among furniture retailers in New Zealand held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Early Settler’s estimated Share of Search among furniture retailers in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 32.4K to 32.1K.
How did search popularity change for New Zealand furniture retailers in August 2026?
2 changes
In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.
In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Danske Møbler’s and Early Settler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Danske Møbler
1 branded search term
- danskemobler co nz
Early Settler
19 branded search terms
- early settler
- early settler albany
- early settler bed
- early settler furniture
- early settler hours
- early settler near me
- early settler nz
- early settler online
- early settler ottomans
- early settler outlet
- early settler outlet store
- early settler palmerston north
- early settler sale
- early settler shops
- early settler sofa
- earlysettler
- earlysettler co nz
- earlysettler furniture
- earlysettler nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.