Design Warehouse vs Harvey Norman:Which is more popular in New Zealand?

Name: Design Warehouse vs Harvey Norman: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Harvey Norman had more branded searches than Design Warehouse among furniture retailers in New Zealand. Harvey Norman had about 138,000 branded searches, while Design Warehouse had 2,400. Harvey Norman made up 29.6% of all furniture retailer searches we track, and Design Warehouse accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Harvey Norman appeared in one of the five answers and Design Warehouse in none.

Among furniture retailers in New Zealand in September 2026

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harvey Norman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Design Warehouse did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Harvey Norman	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Design Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
1. 2Harvey Norman
Searched Google, AI Overview
“bedroom furniture nz”

Not named in any answer:

Design Warehouse

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Design Warehouse or Harvey Norman more popular in search?

This chart shows how often people search Google for Design Warehouse and Harvey Norman by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

Design Warehouse and Harvey Norman among furniture retailers in New Zealand, by month

Month	Harvey Norman	Design Warehouse
Nov 2025	44.7%	0.53%
Dec 2025	26.7%	0.25%
Jan 2026	28.7%	0.26%
Feb 2026	32.4%	0.31%
Mar 2026	37.5%	0.35%
Apr 2026	35.9%	0.28%
May 2026	34.8%	0.32%
Jun 2026	27.8%	0.32%
Jul 2026	25.8%	0.35%
Aug 2026	27.7%	0.38%
Sep 2026	29.6%	0.52%
Oct 2026	—	—

How has branded search for Design Warehouse and Harvey Norman changed in New Zealand over the last 12 months?

3 findings

Harvey Norman was ahead of Design Warehouse in every measured month of the 11 months ending September 2026.
Across the 11 months ending September 2026, Design Warehouse’s share of searches among furniture retailers in New Zealand moved from 0.53% to 0.52%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
Across the 11 months ending September 2026, Harvey Norman’s share of searches among furniture retailers in New Zealand moved from 44.7% to 29.6%, and its estimated monthly branded searches moved from 306K to 138K.

How did search popularity change for New Zealand furniture retailers in September 2026?

2 changes

In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.
Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026.

How are Design Warehouse’s and Harvey Norman’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Design Warehouse’s and Harvey Norman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.