Design Warehouse vs IKEA:Which is more popular in New Zealand?

Name: Design Warehouse vs IKEA: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, IKEA had more branded searches than Design Warehouse among furniture retailers in New Zealand. IKEA had about 130,000 branded searches, while Design Warehouse had 2,400. IKEA made up 27.9% of all furniture retailer searches we track, and Design Warehouse accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about furniture retailers, neither Design Warehouse nor IKEA appeared in any of the five answers.

Among furniture retailers in New Zealand in September 2026

Follow Design Warehouse vs IKEA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Design Warehouse nor IKEA showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Design Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
IKEA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Design Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about furniture retailers

5 answers

Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Design Warehouse or IKEA more popular in search?

This chart shows how often people search Google for Design Warehouse and IKEA by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.

Design Warehouse and IKEA among furniture retailers in New Zealand, by month

Month	IKEA	Design Warehouse
Nov 2025	15.9%	0.53%
Dec 2025	51%	0.25%
Jan 2026	37.3%	0.26%
Feb 2026	35.4%	0.31%
Mar 2026	28.1%	0.35%
Apr 2026	27.4%	0.28%
May 2026	28.2%	0.32%
Jun 2026	33.5%	0.32%
Jul 2026	36.8%	0.35%
Aug 2026	32.2%	0.38%
Sep 2026	27.9%	0.52%
Oct 2026	—	—

How has branded search for Design Warehouse and IKEA changed in New Zealand over the last 12 months?

3 findings

IKEA was ahead of Design Warehouse in every measured month of the 11 months ending September 2026.
Across the 11 months ending September 2026, Design Warehouse’s share of searches among furniture retailers in New Zealand moved from 0.53% to 0.52%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
Across the 11 months ending September 2026, IKEA’s share of searches among furniture retailers in New Zealand moved from 15.9% to 27.9%, and its estimated monthly branded searches moved from 109K to 130K.

How did search popularity change for New Zealand furniture retailers in September 2026?

3 changes

In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.
In September 2026, IKEA lost share of searches among furniture retailers in New Zealand, from 32.2% to 27.9%.
Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026.

How are Design Warehouse’s and IKEA’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Design Warehouse’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.