Mocka vs NOOD:Which is more popular in New Zealand?
In September 2026, Mocka and NOOD were level in searches among furniture retailers in New Zealand, with an estimated 26.2K versus 27.6K branded searches, at 5.6% and 5.9% of the total. When we asked ChatGPT and Google AI Overviews about furniture retailers, NOOD appeared in four of the five answers and Mocka in three. NOOD was mentioned before Mocka in every answer.
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Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mocka was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NOOD was listed before Mocka in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
- 3
NOOD
- 3
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mocka or NOOD more popular in search?
This chart shows how often people search Google for Mocka and NOOD by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.
Share of searches by month for NOOD, Mocka. The figures are in the table below the chart.
View monthly share of searches table
| Month | NOOD | Mocka |
|---|---|---|
| Nov 2025 | 5.6% | 5.5% |
| Dec 2025 | 3.4% | 2.3% |
| Jan 2026 | 4.5% | 4.4% |
| Feb 2026 | 5.1% | 4.1% |
| Mar 2026 | 4.9% | 4.8% |
| Apr 2026 | 5.7% | 4.6% |
| May 2026 | 5.4% | 5.3% |
| Jun 2026 | 5.4% | 6.4% |
| Jul 2026 | 5.1% | 4.9% |
| Aug 2026 | 6.5% | 5.3% |
| Sep 2026 | 5.9% | 5.6% |
| Oct 2026 | — | — |
How has branded search for Mocka and NOOD changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending September 2026: Mocka took it in June 2026, NOOD took it in July 2026.
- Across the 11 months ending September 2026, Mocka’s share of searches among furniture retailers in New Zealand moved from 5.5% to 5.6%, and its estimated monthly branded searches moved from 37.9K to 26.2K.
- Across the 11 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand moved from 5.6% to 5.9%, and its estimated monthly branded searches moved from 38.5K to 27.6K.
How did search popularity change for New Zealand furniture retailers in September 2026?
3 changes
In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.
In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.
Estimated monthly branded searches for Mocka in New Zealand fell 30.9% over 11 measured months, from 37.9K to 26.2K in September 2026.
How are Mocka’s and NOOD’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Mocka’s and NOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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