Brandwave

How popular isMocka?

In September 2026, people searched for Mocka by name about 28,600 times in New Zealand, a 29.6% decrease from 11 months earlier. These searches made up 5.6% of all New Zealand furniture retailer searches, placing Mocka seventh out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about furniture retailers, Mocka appeared in three of the five answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Mocka is the seventh most searched of 13 competitors and the fourth most recommended in the AI answers we collected.

  1. Harvey NormanShare of searches 29.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. IKEAShare of searches 27.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Big Save FurnitureShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. NOODShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. MockaShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+8 more

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mocka was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mocka is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. Danske Møbler2nd
  3. NOOD3rd
  4. Mocka4th
  5. Nick Scali5th
  6. Big Save Furniture6th
  7. Harvey Norman–
  8. IKEA–
  9. Trade Tested–
  10. Early Settler–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Early Settler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Mocka compared with other New Zealand furniture retailers?

Mocka against furniture retailers in New Zealand, by month

Share of searches by month for Harvey Norman, IKEA, Big Save Furniture, NOOD, Freedom Furniture, Trade Tested, Mocka, Early Settler, Target Furniture. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvey NormanIKEABig Save FurnitureNOODFreedom FurnitureTrade TestedMockaEarly SettlerTarget FurnitureNick ScaliSmiths CityDesign WarehouseDanske Møbler
Nov 202544.7%15.9%6.2%5.6%4.9%8.8%5.5%3.7%2.2%1.2%0.67%0.53%<0.01%
Dec 202526.7%51%3.5%3.4%3.6%5.3%2.3%1.8%1.3%0.59%0.4%0.25%0%
Jan 202628.7%37.3%5.5%4.5%5.7%6.9%4.4%2.9%2.1%1.2%0.52%0.26%0%
Feb 202632.4%35.4%5.5%5.1%4.3%6.4%4.1%2.7%2.3%1.1%0.48%0.31%<0.01%
Mar 202637.5%28.1%6.4%4.9%5%6.1%4.8%3.1%2.2%1%0.68%0.35%<0.01%
Apr 202635.9%27.4%6.9%5.7%5.8%5.8%4.6%3%2.6%1.5%0.65%0.28%<0.01%
May 202634.8%28.2%7.2%5.4%5.7%4.6%5.3%3.5%3.1%1.4%0.43%0.32%<0.01%
Jun 202627.8%33.5%7%5.4%6.7%4.5%6.4%3.4%3%1.7%0.41%0.32%<0.01%
Jul 202625.8%36.8%9.6%5.1%5.1%4.1%4.9%3.2%2.8%1.5%0.69%0.35%<0.01%
Aug 202627.7%32.2%8.5%6.5%5.5%4.5%5.3%4.1%3%1.7%0.76%0.38%<0.01%
Sep 202629.6%27.9%9.1%5.9%5.9%5.8%5.6%3.6%3.2%1.8%0.97%0.52%<0.01%
Oct 2026—————————————

  1. 1.Harvey Norman

    29.6%

    Moved from 2nd to 1st. 138K estimated branded searches, -0.43% vs prior month. Share +1.9 points.

  2. 2.IKEA

    27.9%

    Moved from 1st to 2nd. 130K estimated branded searches, -19% vs prior month. Share -4.2 points.

  3. 3.Big Save Furniture

    9.1%

    Held 3rd. 42.4K estimated branded searches, -0.28% vs prior month. Share +0.6 points.

  4. 4.NOOD

    5.9%

    Held 4th. 27.6K estimated branded searches, -15.1% vs prior month. Share -0.6 points.

  5. 5.Freedom Furniture

    5.9%

    Held 5th. 27.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Trade Tested

    5.8%

    Moved from 7th to 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  7. 7.Mocka

    5.6%

    Moved from 6th to 7th. 26.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Early Settler

    3.6%

    Held 8th. 17K estimated branded searches, -16.9% vs prior month. Share -0.4 points.

  9. 9.Target Furniture

    3.2%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Nick Scali

    1.8%

    Held 10th. 8.3K estimated branded searches, +0.36% vs prior month. Share +0.1 points.

  11. 11.Smiths City

    0.97%

    Held 11th. 4.5K estimated branded searches, +19.8% vs prior month. Share +0.2 points.

  12. 12.Design Warehouse

    0.52%

    Held 12th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  13. 13.Danske Møbler

    <0.01%

    Held 13th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mocka and its closest rivals

Every comparison with Mocka

26 comparisons

How has branded search demand for Mocka changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Mocka in New Zealand fell from 40.5K to 28.6K.
  • Across the 11 months ending September 2026, Mocka’s share of searches among furniture retailers in New Zealand peaked at 6.4% in June 2026 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending September 2026, Mocka fell from 6th to 7th among furniture retailers in New Zealand.

How did search popularity change for New Zealand furniture retailers in September 2026?

6 changes

  1. In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches.

  2. In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.

  3. In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 8.5% to 9.1%.

  4. In September 2026, IKEA lost share of searches among furniture retailers in New Zealand, from 32.2% to 27.9%.

  5. In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.5% to 5.9%.

  6. Smiths City’s share of searches among furniture retailers in New Zealand has gained ground for 3 months in a row, from 0.41% to 0.97% in September 2026.

How are Mocka’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Mocka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Mocka
  • mocka beds
  • mocka change table
  • mocka cot
  • mocka cot aspen
  • mocka cot conversion
  • mocka cot set
  • mocka furniture
  • mocka high chair
  • mocka nursery
  • mocka nursery set
  • mocka play kitchen

Do you work for Mocka? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mocka compete?

Mocka is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
furniture retailers7th of 135.6%Shown above
baby and nursery retailers2nd of 721.8%Show ranking
Nursery furniture brands3rd of 814.3%Show ranking
Baby high chair brands2nd of 427.1%Show ranking
Change table brands1st of 370.6%Show ranking
Play kitchen brands3rd of 413.2%Show ranking
Creator with pink hair and a pink jacket

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