Brandwave

How popular isMocka in search?

In August 2026, there were an estimated 26.2K branded searches for Mocka in New Zealand which is down 17.9% over the last 11 months. Mocka holds 49.5% estimated Share of Search among New Zealand baby and nursery retailers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Mocka49.5%
  2. Baby Bunting NZ34.1%
  3. The Sleep Store12.4%
  4. Mom Store2.5%
  5. Little & Loved1.5%
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Which baby and nursery retailers compete with Mocka?

Mocka against baby and nursery retailers in New Zealand, by month

Share of Search by month for Mocka, Baby Bunting NZ, The Sleep Store, Mom Store. The figures are in the table below the chart.

View monthly share of search table
MonthMockaBaby Bunting NZThe Sleep StoreMom StoreLittle & Loved
Oct 202552.2%29.6%13.2%2.1%2.8%
Nov 202552.8%30.9%11.3%2.2%2.8%
Dec 202545.9%38.9%11.6%1.8%1.9%
Jan 202654.5%30.8%11.2%1.7%1.7%
Feb 202643.3%36.6%16.4%2%1.6%
Mar 202649.3%33.9%12.4%2.4%2.1%
Apr 202649.5%34.1%12.4%2.4%1.5%
May 202653.8%31.2%11.4%2.2%1.4%
Jun 202652%36%8.8%2.1%1.1%
Jul 202650.6%34.9%10.4%2.5%1.5%
Aug 202649.5%34.1%12.4%2.5%1.5%
Sep 2026—————

  1. 1.Mocka

    49.5%

    held 1st · 26.2K estimated branded searches · -0.08% vs prior month · -1.2 points

  2. 2.Baby Bunting NZ

    34.1%

    held 2nd · 18.1K estimated branded searches · 0% vs prior month · -0.8 points

  3. 3.The Sleep Store

    12.4%

    held 3rd · 6.6K estimated branded searches · +22.2% vs prior month · +2 points

  4. 4.Mom Store

    2.5%

    held 4th · 1.3K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Little & Loved

    1.5%

    held 5th · 810 estimated branded searches · +2.5% vs prior month · 0 points

Compare search popularity between Mocka and its closest rivals

How has branded search demand for Mocka changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mocka in New Zealand fell from 32K to 26.2K.
  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among baby and nursery retailers in New Zealand decreased from 52.2% to 49.5%.
  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among baby and nursery retailers in New Zealand peaked at 54.5% in January 2026 and was lowest at 43.3% in February 2026.

How did search popularity change for New Zealand baby and nursery retailers in August 2026?

  1. In August 2026, The Sleep Store gained estimated Share of Search among baby and nursery retailers in New Zealand, from 10.4% to 12.4%.

  2. In August 2026, Mocka lost estimated Share of Search among baby and nursery retailers in New Zealand, from 50.6% to 49.5%.

  3. In August 2026, Baby Bunting NZ lost estimated Share of Search among baby and nursery retailers in New Zealand, from 34.9% to 34.1%.

  4. Estimated monthly branded searches for Little & Loved in New Zealand fell 53.4% over 11 measured months, from 1.7K to 810 in August 2026.

Which furniture retailers compete with Mocka?

Mocka against furniture retailers in New Zealand, by month

Share of Search by month for IKEA, Harvey Norman, Big Save Furniture, NOOD, Early Settler, Freedom Furniture, Mocka, Target Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAHarvey NormanBig Save FurnitureNOODEarly SettlerFreedom FurnitureMockaTarget FurnitureSmiths CityDanske Møbler
Oct 202521.8%40.7%7.7%6.6%6.3%6.5%6.2%2.9%1.3%<0.01%
Nov 202533.3%39.8%5.5%5%4.8%4.3%4.9%1.9%0.59%<0.01%
Dec 202570.8%17.9%2.3%2.2%1.8%2.3%1.5%0.86%0.27%0%
Jan 202659.6%20.9%4%3.2%3.2%4.1%3.2%1.5%0.38%0%
Feb 202656.9%24.1%4%3.7%3%3.1%3%1.7%0.36%<0.01%
Mar 202648.2%29.5%4.9%3.8%3.8%3.9%3.7%1.7%0.53%<0.01%
Apr 202647.4%28.4%5.4%4.4%3.7%4.5%3.6%2%0.51%<0.01%
May 202647%27.7%5.7%4.2%4.1%4.4%4.2%2.4%0.34%<0.01%
Jun 202652.9%21.2%5.2%4%4.3%5%4.8%2.2%0.31%<0.01%
Jul 202654.4%20.1%7.3%3.9%4.1%3.9%3.7%2.1%0.53%<0.01%
Aug 202649.7%22.2%6.7%5.1%5%4.3%4.1%2.3%0.59%<0.01%
Sep 2026——————————

  1. 1.IKEA

    49.7%

    held 1st · 317K estimated branded searches · -17.5% vs prior month · -4.7 points

  2. 2.Harvey Norman

    22.2%

    held 2nd · 142K estimated branded searches · -0.28% vs prior month · +2.1 points

  3. 3.Big Save Furniture

    6.7%

    held 3rd · 42.6K estimated branded searches · -17.8% vs prior month · -0.7 points

  4. 4.NOOD

    5.1%

    moved from 5th to 4th · 32.5K estimated branded searches · +17.7% vs prior month · +1.2 points

  5. 5.Early Settler

    5%

    moved from 4th to 5th · 32.1K estimated branded searches · +12.2% vs prior month · +1 points

  6. 6.Freedom Furniture

    4.3%

    held 6th · 27.2K estimated branded searches · +0.07% vs prior month · +0.4 points

  7. 7.Mocka

    4.1%

    held 7th · 26.2K estimated branded searches · -0.08% vs prior month · +0.4 points

  8. 8.Target Furniture

    2.3%

    held 8th · 14.8K estimated branded searches · 0% vs prior month · +0.2 points

  9. 9.Smiths City

    0.59%

    held 9th · 3.8K estimated branded searches · +1.1% vs prior month · +0.1 points

  10. 10.Danske Møbler

    <0.01%

    held 10th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mocka and its closest rivals

How has branded search demand for Mocka changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among furniture retailers in New Zealand decreased from 6.2% to 4.1%.
  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among furniture retailers in New Zealand peaked at 6.2% in October 2025 and was lowest at 1.5% in December 2025.

How did search popularity change for New Zealand furniture retailers in August 2026?

  1. In August 2026, NOOD overtook Early Settler to rank 4th among furniture retailers in New Zealand, at 5.1%.

  2. In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%.

  3. In August 2026, Early Settler gained estimated Share of Search among furniture retailers in New Zealand, from 4.1% to 5%.

  4. In August 2026, IKEA lost estimated Share of Search among furniture retailers in New Zealand, from 54.4% to 49.7%.

  5. In August 2026, Big Save Furniture lost estimated Share of Search among furniture retailers in New Zealand, from 7.3% to 6.7%.

  6. Estimated monthly branded searches for Smiths City in New Zealand fell 45.3% over 11 measured months, from 6.9K to 3.8K in August 2026.

How is Mocka measured?

Brandwave collects information about searches that people make online using Mocka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • Mocka
  • mocka beds
  • mocka furniture
  • mocka furniture store
  • mocka nursery

Do you work for Mocka? To request corrections or removal please contact us via our support page and we will be happy to assist.

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