Brandwave

Mocka vs Nick Scali:Which is more popular?

In September 2026, Mocka had more branded searches than Nick Scali among furniture retailers in New Zealand. Mocka had about 26,200 branded searches, while Nick Scali had 8,350. Mocka made up 6% of all furniture retailer searches we track, and Nick Scali accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Mocka appeared in three of the five answers and Nick Scali in two. Mocka and Nick Scali were each mentioned first in one of the two answers that named either.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

Mocka, about 3 searches for every 1 for Nick Scali

Mocka 26.2K searchesNick Scali 8.3K searches

Who does AI mention more?

Mocka, mentioned in 3 of 5 answers, Nick Scali in 2

Mocka in 3 of 5Nick Scali in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Mocka first in 1Nick Scali first in 1

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mocka was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nick Scali was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mocka and Nick Scali were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. Danske Møbler2nd
  3. NOOD3rd
  4. Mocka4th
  5. Nick Scali5th
  6. Big Save Furniture6th
  7. Harvey Norman–
  8. IKEA–
  9. Early Settler–
  10. Target Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Early Settler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Target Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mocka or Nick Scali more popular in search?

This chart shows how often people search Google for Mocka and Nick Scali by name. Each line represents a brand's share of searches for all 11 furniture retailers we track, month by month, from searches in New Zealand.

Mocka and Nick Scali among furniture retailers in New Zealand, by month

Share of searches by month for Mocka, Nick Scali. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvey NormanIKEABig Save FurnitureNOODFreedom FurnitureMockaEarly SettlerTarget FurnitureNick ScaliSmiths CityDanske Møbler
Oct 202546.1%11.3%8.9%7.6%7.5%7.2%4.7%3.3%1.9%1.5%<0.01%
Nov 202549.3%17.6%6.9%6.2%5.4%6.1%4.1%2.4%1.3%0.74%<0.01%
Dec 202528.3%54%3.7%3.6%3.8%2.4%1.9%1.4%0.63%0.43%0%
Jan 202630.9%40.2%5.9%4.9%6.1%4.8%3.1%2.2%1.3%0.56%0%
Feb 202634.7%37.9%5.8%5.5%4.6%4.4%2.9%2.5%1.1%0.52%<0.01%
Mar 202640%30%6.8%5.2%5.3%5.1%3.3%2.4%1.1%0.73%<0.01%
Apr 202638.2%29.1%7.4%6.1%6.2%4.9%3.2%2.8%1.6%0.69%<0.01%
May 202636.7%29.7%7.6%5.7%6%5.6%3.7%3.2%1.5%0.45%<0.01%
Jun 202629.2%35.2%7.3%5.6%7%6.7%3.6%3.1%1.8%0.43%<0.01%
Jul 202627%38.6%10.1%5.4%5.3%5.1%3.3%2.9%1.6%0.73%<0.01%
Aug 202629.2%33.8%9%6.9%5.7%5.5%4.3%3.1%1.8%0.8%<0.01%
Sep 202631.6%29.8%9.7%6.3%6.2%6%3.9%3.4%1.9%1%<0.01%

How has the Mocka and Nick Scali comparison changed over the last 12 months?

3 findings
  • Mocka was ahead of Nick Scali in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mocka’s share of searches among furniture retailers in New Zealand moved from 7.2% to 6%, and its estimated monthly branded searches moved from 31.9K to 26.2K.
  • Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 8.3K.

How did search popularity change for New Zealand furniture retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Mocka in New Zealand fell 17.9% over 12 measured months, from 31.9K to 26.2K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Mocka’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mocka

3 branded search terms

  • Mocka
  • mocka beds
  • mocka furniture

Nick Scali

4 branded search terms

  • nick scali
  • nick scali sale
  • nick scali shops
  • nickscali

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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