Brandwave

Harvey Norman vs NOOD:Which is more popular?

In September 2026, Harvey Norman had more branded searches than NOOD among furniture retailers in New Zealand. Harvey Norman had about 138,000 branded searches, while NOOD had 27,600. Harvey Norman made up 31.6% of all furniture retailer searches we track, and NOOD accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about furniture retailers, NOOD appeared in four of the five answers and Harvey Norman in one. NOOD was mentioned before Harvey Norman in every answer.

Among furniture retailers in New Zealand in September 2026

Who do people search for more?

Harvey Norman, about 5 searches for every 1 for NOOD

Harvey Norman 138K searchesNOOD 27.6K searches

Who does AI mention more?

NOOD, mentioned in 4 of 5 answers, Harvey Norman in 1

NOOD in 4 of 5Harvey Norman in 1 of 5

Who does AI recommend more?

NOOD, named ahead of Harvey Norman in every answer

NOOD first in 3Harvey Norman never first

Follow Harvey Norman vs NOOD and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Harvey Norman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NOOD was listed before Harvey Norman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freedom Furniture1st
  2. Danske Møbler2nd
  3. NOOD3rd
  4. Mocka4th
  5. Nick Scali5th
  6. Big Save Furniture6th
  7. Harvey Norman–
  8. IKEA–
  9. Early Settler–
  10. Target Furniture–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freedom Furniture4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Danske Møbler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mocka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nick Scali2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey Norman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Early Settler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Target Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about furniture retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Harvey Norman or NOOD more popular in search?

This chart shows how often people search Google for Harvey Norman and NOOD by name. Each line represents a brand's share of searches for all 11 furniture retailers we track, month by month, from searches in New Zealand.

Harvey Norman and NOOD among furniture retailers in New Zealand, by month

Share of searches by month for Harvey Norman, NOOD. The figures are in the table below the chart.

View monthly share of searches table
MonthHarvey NormanIKEABig Save FurnitureNOODFreedom FurnitureMockaEarly SettlerTarget FurnitureNick ScaliSmiths CityDanske Møbler
Oct 202546.1%11.3%8.9%7.6%7.5%7.2%4.7%3.3%1.9%1.5%<0.01%
Nov 202549.3%17.6%6.9%6.2%5.4%6.1%4.1%2.4%1.3%0.74%<0.01%
Dec 202528.3%54%3.7%3.6%3.8%2.4%1.9%1.4%0.63%0.43%0%
Jan 202630.9%40.2%5.9%4.9%6.1%4.8%3.1%2.2%1.3%0.56%0%
Feb 202634.7%37.9%5.8%5.5%4.6%4.4%2.9%2.5%1.1%0.52%<0.01%
Mar 202640%30%6.8%5.2%5.3%5.1%3.3%2.4%1.1%0.73%<0.01%
Apr 202638.2%29.1%7.4%6.1%6.2%4.9%3.2%2.8%1.6%0.69%<0.01%
May 202636.7%29.7%7.6%5.7%6%5.6%3.7%3.2%1.5%0.45%<0.01%
Jun 202629.2%35.2%7.3%5.6%7%6.7%3.6%3.1%1.8%0.43%<0.01%
Jul 202627%38.6%10.1%5.4%5.3%5.1%3.3%2.9%1.6%0.73%<0.01%
Aug 202629.2%33.8%9%6.9%5.7%5.5%4.3%3.1%1.8%0.8%<0.01%
Sep 202631.6%29.8%9.7%6.3%6.2%6%3.9%3.4%1.9%1%<0.01%

How has the Harvey Norman and NOOD comparison changed over the last 12 months?

3 findings
  • Harvey Norman was ahead of NOOD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Harvey Norman’s share of searches among furniture retailers in New Zealand moved from 46.1% to 31.6%, and its estimated monthly branded searches moved from 205K to 138K.
  • Across the 12 months ending September 2026, NOOD’s share of searches among furniture retailers in New Zealand moved from 7.6% to 6.3%, and its estimated monthly branded searches moved from 33.7K to 27.6K.

How did search popularity change for New Zealand furniture retailers in September 2026?

2 changes

  1. In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 31.6% of the searches.

  2. In September 2026, NOOD lost share of searches among furniture retailers in New Zealand, from 6.9% to 6.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Harvey Norman’s and NOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harvey Norman

4 branded search terms

  • Harvey Norman
  • harvey norman beds
  • harvey norman furniture
  • harvey norman mattresses

NOOD

3 branded search terms

  • Nood
  • nood beds
  • nood furniture

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free