Brandwave

Baby and nursery retailers in New Zealand:Which brands are most popular in search?

In August 2026, Mocka was the most searched among baby and nursery retailers in New Zealand, with an estimated 26.2K branded searches and 49.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mocka49.5%
  2. Baby Bunting NZ34.1%
  3. The Sleep Store12.4%
  4. Mom Store2.5%
  5. Little & Loved1.5%

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Share of SearchLeaderboard

Baby goods, prams, nursery and baby sleep retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby and nursery retailers in New Zealand, by month

Share of Search by month for Mocka, Baby Bunting NZ, The Sleep Store, Mom Store. The figures are in the table below the chart.

View monthly share of search table
MonthMockaBaby Bunting NZThe Sleep StoreMom StoreLittle & Loved
Oct 202552.2%29.6%13.2%2.1%2.8%
Nov 202552.8%30.9%11.3%2.2%2.8%
Dec 202545.9%38.9%11.6%1.8%1.9%
Jan 202654.5%30.8%11.2%1.7%1.7%
Feb 202643.3%36.6%16.4%2%1.6%
Mar 202649.3%33.9%12.4%2.4%2.1%
Apr 202649.5%34.1%12.4%2.4%1.5%
May 202653.8%31.2%11.4%2.2%1.4%
Jun 202652%36%8.8%2.1%1.1%
Jul 202650.6%34.9%10.4%2.5%1.5%
Aug 202649.5%34.1%12.4%2.5%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mocka

    49.5%

    held 1st · 26.2K estimated branded searches · -0.08% vs prior month · -1.2 points

  2. 2.Baby Bunting NZ

    34.1%

    held 2nd · 18.1K estimated branded searches · 0% vs prior month · -0.8 points

  3. 3.The Sleep Store

    12.4%

    held 3rd · 6.6K estimated branded searches · +22.2% vs prior month · +2 points

  4. 4.Mom Store

    2.5%

    held 4th · 1.3K estimated branded searches · 0% vs prior month · -0.1 points

  5. 5.Little & Loved

    1.5%

    held 5th · 810 estimated branded searches · +2.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among baby and nursery retailers in New Zealand?

In August 2026, Mocka was the most searched among baby and nursery retailers in New Zealand, with an estimated 26.2K branded searches and 49.5% estimated Share of Search within this set. Baby Bunting NZ is in 2nd place, 15.3 percentage points behind at 34.1% Share of Search.

New Zealand baby and nursery retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mocka52.2% → 49.5%54.5%Jan 202643.3%Feb 20261st
Baby Bunting NZ29.6% → 34.1%38.9%Dec 202529.6%Oct 20252nd
The Sleep Store13.2% → 12.4%16.4%Feb 20268.8%Jun 20263rd
Mom Store2.1% → 2.5%2.5%Jul 20261.7%Jan 20265th → 4th
Little & Loved2.8% → 1.5%2.8%Oct 20251.1%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among baby and nursery retailers in New Zealand decreased from 52.2% to 49.5%.
  • Across the 11 months ending August 2026, Baby Bunting NZ’s estimated Share of Search among baby and nursery retailers in New Zealand increased from 29.6% to 34.1%.
  • Across the 11 months ending August 2026, The Sleep Store’s estimated Share of Search among baby and nursery retailers in New Zealand decreased from 13.2% to 12.4%.
  • Across the 11 months ending August 2026, Little & Loved’s estimated Share of Search among baby and nursery retailers in New Zealand decreased from 2.8% to 1.5%.
  • Across the 11 months ending August 2026, Mocka’s estimated Share of Search among baby and nursery retailers in New Zealand peaked at 54.5% in January 2026 and was lowest at 43.3% in February 2026.
  • Across the 11 months ending August 2026, Baby Bunting NZ’s estimated Share of Search among baby and nursery retailers in New Zealand peaked at 38.9% in December 2025 and was lowest at 29.6% in October 2025.
  • Across the 11 months ending August 2026, The Sleep Store’s estimated Share of Search among baby and nursery retailers in New Zealand peaked at 16.4% in February 2026 and was lowest at 8.8% in June 2026.
  • Across the 11 months ending August 2026, Little & Loved’s estimated Share of Search among baby and nursery retailers in New Zealand peaked at 2.8% in October 2025 and was lowest at 1.1% in June 2026.
  • Across the 11 months ending August 2026, Mom Store rose from 5th to 4th among baby and nursery retailers in New Zealand.
  • Across the 11 months ending August 2026, Little & Loved fell from 4th to 5th among baby and nursery retailers in New Zealand.

How did search popularity change for New Zealand baby and nursery retailers in August 2026?

  1. In August 2026, The Sleep Store gained estimated Share of Search among baby and nursery retailers in New Zealand, from 10.4% to 12.4%.

  2. In August 2026, Mocka lost estimated Share of Search among baby and nursery retailers in New Zealand, from 50.6% to 49.5%.

  3. In August 2026, Baby Bunting NZ lost estimated Share of Search among baby and nursery retailers in New Zealand, from 34.9% to 34.1%.

  4. Estimated monthly branded searches for Little & Loved in New Zealand fell 53.4% over 11 measured months, from 1.7K to 810 in August 2026.

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