Brandwave

Mocka vs Snuz:Which is more popular?

In September 2026, Mocka had more branded searches than Snuz among nursery furniture brands in New Zealand. Mocka had about 22,300 branded searches, while Snuz had 1,620. Mocka made up 80.3% of all nursery furniture brand searches we track, and Snuz accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, Mocka appeared in all five answers and Snuz in one. Mocka was mentioned before Snuz in three out of four answers.

Among nursery furniture brands in New Zealand in September 2026

Who do people search for more?

Mocka, about 14 searches for every 1 for Snuz

Mocka 22.3K searchesSnuz 1.6K searches

Who does AI mention more?

Mocka, mentioned in every answer we collected

Mocka in 5 of 5Snuz in 1 of 5

Who does AI recommend more?

Mocka, named ahead of Snuz in 3 of 4 answers

Mocka first in 3Snuz first in 1

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Top nursery furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mocka appeared in all five answers. Snuz was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mocka was listed before Snuz in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Babyhood2nd
  3. Boori3rd
  4. Snuz4th
  5. Stokke5th
  6. Touchwood–
  7. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babyhood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snuz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nursery furniture brands

5 answers
  • Asked ChatGPT

    “Which nursery furniture brand should I buy in New Zealand?”

    1. 1Mocka
    2. 2Babyhood
    3. 3Boori
  • Asked ChatGPT

    “What are the best nursery furniture brands in New Zealand?”

    1. 1Babyhood
    2. 2Boori
    3. 3Mocka
  • Asked ChatGPT

    “What's the best nursery furniture brand in New Zealand for a baby room?”

    1. 1Mocka
    2. 2Babyhood
    3. 3Boori
  • Searched Google, AI Overview

    “best nursery furniture”

    1. 1Mocka
  • Searched Google, AI Overview

    “bassinet brand”

    1. 1Snuz
    2. 2Stokke
    3. 3Mocka

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mocka or Snuz more popular in search?

This chart shows how often people search Google for Mocka and Snuz by name. Each line represents a brand's share of searches for all seven nursery furniture brands we track, month by month, from searches in New Zealand.

Mocka and Snuz among nursery furniture brands in New Zealand, by month

Share of searches by month for Mocka, Snuz. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaStokkeSnuzBooriTouchwoodBabyhoodLeander
Oct 202582.6%9.6%4%1.4%1.6%0.64%0.18%
Nov 202582.1%10%4%1.3%1.6%0.79%0.25%
Dec 202582.4%9%3.8%1.4%2.4%0.78%0.15%
Jan 202681.8%8.6%4.9%1.4%2.4%0.78%0.18%
Feb 202678.8%10.3%5.8%1.7%2.3%0.91%0.26%
Mar 202681.1%9.7%4.8%1.5%2%0.77%0.22%
Apr 202680.8%9.7%4.8%1.6%1.9%0.94%0.22%
May 202683.1%8.4%4.1%1.5%2%0.8%0.15%
Jun 202682.7%8.5%4.9%1.5%1.6%0.64%0.15%
Jul 202677%12.5%5.6%1.8%2.2%0.73%0.21%
Aug 202678.1%11.6%5.7%1.8%1.9%0.74%0.21%
Sep 202680.3%9.7%5.8%1.7%1.6%0.61%0.18%

How has the Mocka and Snuz comparison changed over the last 12 months?

3 findings
  • Mocka was ahead of Snuz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mocka’s share of searches among nursery furniture brands in New Zealand moved from 82.6% to 80.3%, and its estimated monthly branded searches moved from 27.2K to 22.3K.
  • Across the 12 months ending September 2026, Snuz’s share of searches among nursery furniture brands in New Zealand moved from 4% to 5.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for New Zealand nursery furniture brands in September 2026?

2 changes
  1. In September 2026, Mocka gained share of searches among nursery furniture brands in New Zealand, from 78.1% to 80.3%.

  2. Snuz’s share of searches among nursery furniture brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.8% in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Mocka’s and Snuz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mocka

5 branded search terms

  • Mocka
  • mocka cot aspen
  • mocka cot conversion
  • mocka cot set
  • mocka nursery set

Snuz

3 branded search terms

  • snuz bassinet
  • snuz cot
  • snuz pod

How the Brand Demand Index is measured

Other head-to-heads among nursery furniture brands

Creator with pink hair and a pink jacket

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