Brandwave

How popular isLeander?

In September 2026, people searched for Leander by name about 50 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 0.18% of all New Zealand nursery furniture brand searches, placing Leander seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about nursery furniture brands, Leander did not appear in any of the answers.

Search and AI answers in September 2026

Leander is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. MockaShare of searches 80.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. StokkeShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SnuzShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BooriShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. LeanderShare of searches 0.18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top nursery furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Leander did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Babyhood2nd
  3. Boori3rd
  4. Snuz4th
  5. Stokke5th
  6. Touchwood–
  7. Leander–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babyhood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snuz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nursery furniture brands

5 answers

  • Asked ChatGPT

    “Which nursery furniture brand should I buy in New Zealand?”

    1. 1Mocka
    2. 2Babyhood
    3. 3Boori

  • Asked ChatGPT

    “What are the best nursery furniture brands in New Zealand?”

    1. 1Babyhood
    2. 2Boori
    3. 3Mocka

  • Asked ChatGPT

    “What's the best nursery furniture brand in New Zealand for a baby room?”

    1. 1Mocka
    2. 2Babyhood
    3. 3Boori

  • Searched Google, AI Overview

    “best nursery furniture”

    1. 1Mocka

  • Searched Google, AI Overview

    “bassinet brand”

    1. 1Snuz
    2. 2Stokke
    3. 3Mocka

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which nursery furniture brands compete with Leander?

Leander against nursery furniture brands in New Zealand, by month

Share of searches by month for Mocka, Stokke, Snuz, Leander. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaStokkeSnuzBooriTouchwoodBabyhoodLeander
Oct 202582.6%9.6%4%1.4%1.6%0.64%0.18%
Nov 202582.1%10%4%1.3%1.6%0.79%0.25%
Dec 202582.4%9%3.8%1.4%2.4%0.78%0.15%
Jan 202681.8%8.6%4.9%1.4%2.4%0.78%0.18%
Feb 202678.8%10.3%5.8%1.7%2.3%0.91%0.26%
Mar 202681.1%9.7%4.8%1.5%2%0.77%0.22%
Apr 202680.8%9.7%4.8%1.6%1.9%0.94%0.22%
May 202683.1%8.4%4.1%1.5%2%0.8%0.15%
Jun 202682.7%8.5%4.9%1.5%1.6%0.64%0.15%
Jul 202677%12.5%5.6%1.8%2.2%0.73%0.21%
Aug 202678.1%11.6%5.7%1.8%1.9%0.74%0.21%
Sep 202680.3%9.7%5.8%1.7%1.6%0.61%0.18%

  1. 1.Mocka

    80.3%

    Held 1st. 22.3K estimated branded searches, -0.18% vs prior month. Share +2.2 points.

  2. 2.Stokke

    9.7%

    Held 2nd. 2.7K estimated branded searches, -18.4% vs prior month. Share -1.9 points.

  3. 3.Snuz

    5.8%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Boori

    1.7%

    Moved from 5th to 4th. 480 estimated branded searches, -7.7% vs prior month. Share -0.1 points.

  5. 5.Touchwood

    1.6%

    Moved from 4th to 5th. 450 estimated branded searches, -15.1% vs prior month. Share -0.2 points.

  6. 6.Babyhood

    0.61%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

  7. 7.Leander

    0.18%

    Held 7th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Leander and its closest rivals

Every comparison with Leander

6 comparisons

How has branded search demand for Leander changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Leander in New Zealand fell from 60 to 50.
  • Across the 12 months ending September 2026, Leander’s share of searches among nursery furniture brands in New Zealand held steady at 0.18%.

How did search popularity change for New Zealand nursery furniture brands in September 2026?

6 changes

  1. In September 2026, Mocka gained share of searches among nursery furniture brands in New Zealand, from 78.1% to 80.3%.

  2. In September 2026, Stokke lost share of searches among nursery furniture brands in New Zealand, from 11.6% to 9.7%.

  3. Snuz’s share of searches among nursery furniture brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.8% in September 2026.

  4. In September 2026, Boori rose from 5th to 4th among nursery furniture brands in New Zealand.

  5. In September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand.

  6. Estimated monthly branded searches for Babyhood in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Leander’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Leander’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • leander bassinet
  • leander cot
  • leander nursery

Do you work for Leander? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Leander compete?

Leander is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Nursery furniture brands7th of 70.18%Shown above
Cot mattress brands5th of 50%Show ranking
Cot sheets brands9th of 90%Show ranking
Creator with pink hair and a pink jacket

Is Leander your brand?

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