Brandwave

Leander vs Stokke:Which is more popular by branded search in New Zealand?

In August 2026, Stokke had more branded searches than Leander among nursery furniture brands in New Zealand. Stokke was estimated to have 4.8K branded searches compared to Leander’s 60, and held a 67.9% Share of Search versus Leander’s 0.85%.

Share of Search among nursery furniture brands in New Zealand in August 2026Which is more popular in search, Leander or Stokke?
Leander0.85%60 searches
vs
Stokke67.9%4.8K searches

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Which is more popular in search, Leander or Stokke?

Compare the cot, bassinet and nursery furniture brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Leander and Stokke among nursery furniture brands in New Zealand, by month

Share of Search by month for Stokke, Leander. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeSnuzBooriLeander
Oct 202567.5%22.7%8.8%1%
Nov 202568.3%22.3%8.1%1.4%
Dec 202564.9%23.2%10.9%0.91%
Jan 202661.8%28.3%8.9%1%
Feb 202664.3%26.1%8.4%1.2%
Mar 202667.1%23.3%8.5%1.1%
Apr 202665.6%24.3%9%1.1%
May 202675.9%16.9%6.6%0.64%
Jun 202672.8%19.9%6.7%0.61%
Jul 202672.1%20.3%6.9%0.75%
Aug 202667.9%23%8.2%0.85%
Sep 2026————

How has the Leander and Stokke comparison changed over the last 12 months?

How did search popularity change for New Zealand nursery furniture brands in August 2026?

  1. In August 2026, Stokke lost estimated Share of Search among nursery furniture brands in New Zealand, from 72.1% to 67.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Leander’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leander

3 branded search terms

  • leander bassinet
  • leander cot
  • leander nursery

Stokke

15 branded search terms

  • set stokke tripp trapp
  • stokke
  • stokke bassinet
  • stokke change table
  • stokke com
  • stokke cot
  • stokke flexi bath
  • stokke high chair
  • stokke near me
  • stokke nursery
  • stokke nz
  • stokke pram
  • stokke trapp
  • stokke tripp high chair
  • stokke tripp newborn set

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.