Brandwave

Nursery furniture brands in New Zealand:Which brands are most popular in search?

In August 2026, Stokke was the most searched among nursery furniture brands in New Zealand, with an estimated 4.8K branded searches and 67.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stokke67.9%
  2. Snuz23%
  3. Boori8.2%
  4. Leander0.85%

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Share of SearchLeaderboard

Compare the cot, bassinet and nursery furniture brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nursery furniture brands in New Zealand, by month

Share of Search by month for Stokke, Snuz, Boori. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeSnuzBooriLeander
Oct 202567.5%22.7%8.8%1%
Nov 202568.3%22.3%8.1%1.4%
Dec 202564.9%23.2%10.9%0.91%
Jan 202661.8%28.3%8.9%1%
Feb 202664.3%26.1%8.4%1.2%
Mar 202667.1%23.3%8.5%1.1%
Apr 202665.6%24.3%9%1.1%
May 202675.9%16.9%6.6%0.64%
Jun 202672.8%19.9%6.7%0.61%
Jul 202672.1%20.3%6.9%0.75%
Aug 202667.9%23%8.2%0.85%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Stokke

    67.9%

    held 1st · 4.8K estimated branded searches · -17% vs prior month · -4.2 points

  2. 2.Snuz

    23%

    held 2nd · 1.6K estimated branded searches · 0% vs prior month · +2.7 points

  3. 3.Boori

    8.2%

    held 3rd · 580 estimated branded searches · +5.5% vs prior month · +1.4 points

  4. 4.Leander

    0.85%

    held 4th · 60 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among nursery furniture brands in New Zealand?

In August 2026, Stokke was the most searched among nursery furniture brands in New Zealand, with an estimated 4.8K branded searches and 67.9% estimated Share of Search within this set. Snuz is in 2nd place, 45 percentage points behind at 23% Share of Search.

New Zealand nursery furniture brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stokke67.5% → 67.9%75.9%May 202661.8%Jan 20261st
Snuz22.7% → 23%28.3%Jan 202616.9%May 20262nd
Boori8.8% → 8.2%10.9%Dec 20256.6%May 20263rd
Leander1% → 0.85%1.4%Nov 20250.61%Jun 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand decreased from 8.8% to 8.2%.
  • Across the 11 months ending August 2026, Stokke’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 75.9% in May 2026 and was lowest at 61.8% in January 2026.
  • Across the 11 months ending August 2026, Snuz’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 28.3% in January 2026 and was lowest at 16.9% in May 2026.
  • Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 10.9% in December 2025 and was lowest at 6.6% in May 2026.
  • Across the 11 months ending August 2026, Stokke, Snuz and Leander held steady: their estimated Share of Search among nursery furniture brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand nursery furniture brands in August 2026?

  1. In August 2026, Snuz gained estimated Share of Search among nursery furniture brands in New Zealand, from 20.3% to 23%.

  2. In August 2026, Boori gained estimated Share of Search among nursery furniture brands in New Zealand, from 6.9% to 8.2%.

  3. In August 2026, Stokke lost estimated Share of Search among nursery furniture brands in New Zealand, from 72.1% to 67.9%.

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