How popular isBoori in search?
In August 2026, there were an estimated 580 branded searches for Boori in New Zealand which is up 13.7% over the last 11 months. Boori holds 8.2% estimated Share of Search among New Zealand nursery furniture brands and is ranked 3rd of 4 competitors for search popularity.
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Which nursery furniture brands compete with Boori?
Share of Search by month for Stokke, Snuz, Boori. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Snuz | Boori | Leander |
|---|---|---|---|---|
| Oct 2025 | 67.5% | 22.7% | 8.8% | 1% |
| Nov 2025 | 68.3% | 22.3% | 8.1% | 1.4% |
| Dec 2025 | 64.9% | 23.2% | 10.9% | 0.91% |
| Jan 2026 | 61.8% | 28.3% | 8.9% | 1% |
| Feb 2026 | 64.3% | 26.1% | 8.4% | 1.2% |
| Mar 2026 | 67.1% | 23.3% | 8.5% | 1.1% |
| Apr 2026 | 65.6% | 24.3% | 9% | 1.1% |
| May 2026 | 75.9% | 16.9% | 6.6% | 0.64% |
| Jun 2026 | 72.8% | 19.9% | 6.7% | 0.61% |
| Jul 2026 | 72.1% | 20.3% | 6.9% | 0.75% |
| Aug 2026 | 67.9% | 23% | 8.2% | 0.85% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 4.8K | -17% | -4.2 points | |
| 2, held 2nd | 23% | 1.6K | 0% | +2.7 points | |
| 3, held 3rd | 8.2% | 580 | +5.5% | +1.4 points | |
| 4, held 4th | 0.85% | 60 | 0% | +0.1 points |
1.
Stokke67.9%
held 1st · 4.8K estimated branded searches · -17% vs prior month · -4.2 points
2.
Snuz23%
held 2nd · 1.6K estimated branded searches · 0% vs prior month · +2.7 points
3.
Boori8.2%
held 3rd · 580 estimated branded searches · +5.5% vs prior month · +1.4 points
4.Leander
0.85%
held 4th · 60 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Boori and its closest rivals
How has branded search demand for Boori changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Boori in New Zealand rose from 510 to 580.
- Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand decreased from 8.8% to 8.2%.
- Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand peaked at 10.9% in December 2025 and was lowest at 6.6% in May 2026.
How did search popularity change for New Zealand nursery furniture brands in August 2026?
3 changes
In August 2026, Snuz gained estimated Share of Search among nursery furniture brands in New Zealand, from 20.3% to 23%.
In August 2026, Boori gained estimated Share of Search among nursery furniture brands in New Zealand, from 6.9% to 8.2%.
In August 2026, Stokke lost estimated Share of Search among nursery furniture brands in New Zealand, from 72.1% to 67.9%.
How is Boori measured?
Brandwave collects information about searches that people make online using Boori’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- boori
- boori bassinet
- boori bed
- boori change table
- boori cot
- boori high chair
- boori near me
- boori nursery
- boori nz
- boori oval cot
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Is Boori your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.