Boori vs Stokke:Which is more popular by branded search in New Zealand?
In August 2026, Stokke had more branded searches than Boori among nursery furniture brands in New Zealand. Stokke was estimated to have 4.8K branded searches compared to Boori’s 580, and held a 67.9% Share of Search versus Boori’s 8.2%.
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Which is more popular in search, Boori or Stokke?
Compare the cot, bassinet and nursery furniture brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stokke, Boori. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Snuz | Boori | Leander |
|---|---|---|---|---|
| Oct 2025 | 67.5% | 22.7% | 8.8% | 1% |
| Nov 2025 | 68.3% | 22.3% | 8.1% | 1.4% |
| Dec 2025 | 64.9% | 23.2% | 10.9% | 0.91% |
| Jan 2026 | 61.8% | 28.3% | 8.9% | 1% |
| Feb 2026 | 64.3% | 26.1% | 8.4% | 1.2% |
| Mar 2026 | 67.1% | 23.3% | 8.5% | 1.1% |
| Apr 2026 | 65.6% | 24.3% | 9% | 1.1% |
| May 2026 | 75.9% | 16.9% | 6.6% | 0.64% |
| Jun 2026 | 72.8% | 19.9% | 6.7% | 0.61% |
| Jul 2026 | 72.1% | 20.3% | 6.9% | 0.75% |
| Aug 2026 | 67.9% | 23% | 8.2% | 0.85% |
| Sep 2026 | — | — | — | — |
How has the Boori and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Boori in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boori’s estimated Share of Search among nursery furniture brands in New Zealand moved from 8.8% to 8.2%, and its estimated monthly branded searches moved from 510 to 580.
- Across the 11 months ending August 2026, Stokke’s estimated Share of Search among nursery furniture brands in New Zealand moved from 67.5% to 67.9%, and its estimated monthly branded searches moved from 3.9K to 4.8K.
How did search popularity change for New Zealand nursery furniture brands in August 2026?
2 changes
In August 2026, Boori gained estimated Share of Search among nursery furniture brands in New Zealand, from 6.9% to 8.2%.
In August 2026, Stokke lost estimated Share of Search among nursery furniture brands in New Zealand, from 72.1% to 67.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Boori’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boori
10 branded search terms
- boori
- boori bassinet
- boori bed
- boori change table
- boori cot
- boori high chair
- boori near me
- boori nursery
- boori nz
- boori oval cot
Stokke
15 branded search terms
- set stokke tripp trapp
- stokke
- stokke bassinet
- stokke change table
- stokke com
- stokke cot
- stokke flexi bath
- stokke high chair
- stokke near me
- stokke nursery
- stokke nz
- stokke pram
- stokke trapp
- stokke tripp high chair
- stokke tripp newborn set
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.