Cot mattress brands in New Zealand:Which are most popular?
In September 2026, Ecosa was the most searched cot mattress brand in New Zealand, accounting for 82.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Ecosa was mentioned most often, in three of the five answers.
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Top cot mattress brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Ecosa was mentioned most often, in three of the five answers. Stokke, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecosa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot mattress brands
5 answers
Asked ChatGPT
“Which cot mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot mattress brands in New Zealand?”
Asked ChatGPT
“What's the best cot mattress brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“best cot mattress”
Searched Google, AI Overview
“safe cot mattress”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cot mattress brands do people search for most?
This chart shows how often people search Google for each cot mattress brand by name. Each line represents a brand's share of searches for all five cot mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ecosa, Stokke, Snuz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Stokke | Snuz | Boori | Leander |
|---|---|---|---|---|---|
| Oct 2025 | 85% | 9% | 5% | 0.96% | 0.04% |
| Nov 2025 | 84.3% | 9.6% | 5.3% | 0.76% | 0.03% |
| Dec 2025 | 86.4% | 7.9% | 4.6% | 1% | 0.05% |
| Jan 2026 | 83.1% | 8.8% | 7% | 0.97% | 0.04% |
| Feb 2026 | 82.8% | 9% | 7% | 1.1% | 0.05% |
| Mar 2026 | 84.2% | 8.8% | 6% | 0.97% | 0.05% |
| Apr 2026 | 84.1% | 9% | 5.8% | 1.1% | 0.04% |
| May 2026 | 84.1% | 9.1% | 5.8% | 1% | 0.04% |
| Jun 2026 | 82.8% | 9% | 7.1% | 1% | 0.04% |
| Jul 2026 | 80.8% | 11.3% | 6.9% | 0.9% | 0.04% |
| Aug 2026 | 79.2% | 11.7% | 7.9% | 1.2% | 0.05% |
| Sep 2026 | 82.9% | 8.7% | 7.4% | 1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 18K | +12.4% | +3.8 points | |
| 2, held 2nd | 8.7% | 1.9K | -19.9% | -3 points | |
| 3, held 3rd | 7.4% | 1.6K | 0% | -0.5 points | |
| 4, held 4th | 1% | 220 | -12% | -0.2 points | |
| 5, held 5th | 0% | 0 | -100% | 0 points |
1.
Ecosa82.9%
Held 1st. 18K estimated branded searches, +12.4% vs prior month. Share +3.8 points.
2.
Stokke8.7%
Held 2nd. 1.9K estimated branded searches, -19.9% vs prior month. Share -3 points.
3.
Snuz7.4%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Boori1%
Held 4th. 220 estimated branded searches, -12% vs prior month. Share -0.2 points.
5.Leander
0%
Held 5th. 0 estimated branded searches, -100% vs prior month. Share 0 points.
Which brand is most popular in search among cot mattress brands in New Zealand?
5 brands
In September 2026, Ecosa was the most searched among cot mattress brands in New Zealand, with an estimated 18K branded searches, 82.9% of all searches for the five we track. Stokke is in 2nd place, 74.2 percentage points behind at 8.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Ecosa | 85% → 82.9% | 86.4%Dec 2025 | 79.2%Aug 2026 | 1st |
| Stokke | 9% → 8.7% | 11.7%Aug 2026 | 7.9%Dec 2025 | 2nd |
| Snuz | 5% → 7.4% | 7.9%Aug 2026 | 4.6%Dec 2025 | 3rd |
| Boori | 0.96% → 1% | 1.2%Aug 2026 | 0.76%Nov 2025 | 4th |
| Leander | 0.04% → 0% | 0.05%Feb 2026 | 0%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ecosa’s share of searches among cot mattress brands in New Zealand decreased from 85% to 82.9%.
- Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand increased from 5% to 7.4%.
- Across the 12 months ending September 2026, Ecosa’s share of searches among cot mattress brands in New Zealand peaked at 86.4% in December 2025 and was lowest at 79.2% in August 2026.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands in New Zealand peaked at 11.7% in August 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, Snuz’s share of searches among cot mattress brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Stokke, Boori and Leander held steady: their share of searches among cot mattress brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cot mattress brands in September 2026?
5 changes
In September 2026, Ecosa gained share of searches among cot mattress brands in New Zealand, from 79.2% to 82.9%.
In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%.
In September 2026, Snuz lost share of searches among cot mattress brands in New Zealand, from 7.9% to 7.4%.
Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.
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