Brandwave

Ecosa vs Stokke:Which is more popular?

In September 2026, Ecosa had more branded searches than Stokke among cot mattress brands in New Zealand. Ecosa had about 18,000 branded searches, while Stokke had 1,890. Ecosa made up 82.9% of all cot mattress brand searches we track, and Stokke accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about cot mattress brands, Ecosa appeared in three of the five answers and Stokke in none.

Among cot mattress brands in New Zealand in September 2026

Who do people search for more?

Ecosa, about 10 searches for every 1 for Stokke

Ecosa 18K searchesStokke 1.9K searches

Who does AI mention more?

Ecosa, mentioned in 3 of 5 answers, Stokke in 0

Ecosa in 3 of 5Stokke in 0 of 5

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Top cot mattress brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecosa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stokke did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecosa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cot mattress brands

5 answers

  • Asked ChatGPT

    “Which cot mattress brand should I buy in New Zealand?”

    1. 1Ecosa

  • Asked ChatGPT

    “What are the best cot mattress brands in New Zealand?”

    1. 1Ecosa
    2. 2Boori

  • Asked ChatGPT

    “What's the best cot mattress brand in New Zealand for a baby cot?”

    1. 1Boori

  • Searched Google, AI Overview

    “best cot mattress”

    1. 1Ecosa

  • Searched Google, AI Overview

    “safe cot mattress”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Ecosa or Stokke more popular in search?

    This chart shows how often people search Google for Ecosa and Stokke by name. Each line represents a brand's share of searches for all five cot mattress brands we track, month by month, from searches in New Zealand.

    Ecosa and Stokke among cot mattress brands in New Zealand, by month

    Share of searches by month for Ecosa, Stokke. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEcosaStokkeSnuzBooriLeander
    Oct 202585%9%5%0.96%0.04%
    Nov 202584.3%9.6%5.3%0.76%0.03%
    Dec 202586.4%7.9%4.6%1%0.05%
    Jan 202683.1%8.8%7%0.97%0.04%
    Feb 202682.8%9%7%1.1%0.05%
    Mar 202684.2%8.8%6%0.97%0.05%
    Apr 202684.1%9%5.8%1.1%0.04%
    May 202684.1%9.1%5.8%1%0.04%
    Jun 202682.8%9%7.1%1%0.04%
    Jul 202680.8%11.3%6.9%0.9%0.04%
    Aug 202679.2%11.7%7.9%1.2%0.05%
    Sep 202682.9%8.7%7.4%1%0%

    How has the Ecosa and Stokke comparison changed over the last 12 months?

    3 findings
    • Ecosa was ahead of Stokke in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Ecosa’s share of searches among cot mattress brands in New Zealand moved from 85% to 82.9%, and its estimated monthly branded searches moved from 22.1K to 18K.
    • Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands in New Zealand moved from 9% to 8.7%, and its estimated monthly branded searches moved from 2.3K to 1.9K.

    How did search popularity change for New Zealand cot mattress brands in September 2026?

    2 changes

    1. In September 2026, Ecosa gained share of searches among cot mattress brands in New Zealand, from 79.2% to 82.9%.

    2. In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%.

    How are branded searches counted?

    26 search terms

    Brandwave collects information about searches that people make online using Ecosa’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Ecosa

    22 branded search terms

    • Ecosa
    • ecosa bed
    • ecosa bed base
    • ecosa bedframe
    • ecosa cot mattress
    • ecosa double bed
    • ecosa double mattress
    • ecosa firm mattress
    • ecosa king bed
    • ecosa king mattress
    • ecosa king single
    • ecosa mattress
    • ecosa pillow
    • ecosa pure
    • ecosa pure mattress
    • ecosa queen bed
    • ecosa queen mattress
    • ecosa sale
    • ecosa showroom
    • ecosa silk pillowcases
    • ecosa sleep
    • ecosa weighted blanket

    Stokke

    4 branded search terms

    • stokke
    • stokke flexi bath
    • stokke pram
    • stokke trapp

    How the Brand Demand Index is measured

    Other head-to-heads among cot mattress brands

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