How popular isStokke?
In September 2026, people searched for Stokke by name about 2,700 times in New Zealand, a 14.6% decrease from the previous year. These searches made up 8.7% of all New Zealand cot mattress brand searches, placing Stokke second out of five brands. When we asked both ChatGPT and Google AI Overviews about cot mattress brands, Stokke did not appear in any of the answers.
Stokke is the second most searched of 5 competitors.
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Top cot mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stokke did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecosa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boori2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stokke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Snuz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cot mattress brands
5 answers
Asked ChatGPT
“Which cot mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cot mattress brands in New Zealand?”
Asked ChatGPT
“What's the best cot mattress brand in New Zealand for a baby cot?”
Searched Google, AI Overview
“best cot mattress”
Searched Google, AI Overview
“safe cot mattress”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cot mattress brands compete with Stokke?
Share of searches by month for Ecosa, Stokke, Snuz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Stokke | Snuz | Boori | Leander |
|---|---|---|---|---|---|
| Oct 2025 | 85% | 9% | 5% | 0.96% | 0.04% |
| Nov 2025 | 84.3% | 9.6% | 5.3% | 0.76% | 0.03% |
| Dec 2025 | 86.4% | 7.9% | 4.6% | 1% | 0.05% |
| Jan 2026 | 83.1% | 8.8% | 7% | 0.97% | 0.04% |
| Feb 2026 | 82.8% | 9% | 7% | 1.1% | 0.05% |
| Mar 2026 | 84.2% | 8.8% | 6% | 0.97% | 0.05% |
| Apr 2026 | 84.1% | 9% | 5.8% | 1.1% | 0.04% |
| May 2026 | 84.1% | 9.1% | 5.8% | 1% | 0.04% |
| Jun 2026 | 82.8% | 9% | 7.1% | 1% | 0.04% |
| Jul 2026 | 80.8% | 11.3% | 6.9% | 0.9% | 0.04% |
| Aug 2026 | 79.2% | 11.7% | 7.9% | 1.2% | 0.05% |
| Sep 2026 | 82.9% | 8.7% | 7.4% | 1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 18K | +12.4% | +3.8 points | |
| 2, held 2nd | 8.7% | 1.9K | -19.9% | -3 points | |
| 3, held 3rd | 7.4% | 1.6K | 0% | -0.5 points | |
| 4, held 4th | 1% | 220 | -12% | -0.2 points | |
| 5, held 5th | 0% | 0 | -100% | 0 points |
1.
Ecosa82.9%
Held 1st. 18K estimated branded searches, +12.4% vs prior month. Share +3.8 points.
2.
Stokke8.7%
Held 2nd. 1.9K estimated branded searches, -19.9% vs prior month. Share -3 points.
3.
Snuz7.4%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Boori1%
Held 4th. 220 estimated branded searches, -12% vs prior month. Share -0.2 points.
5.Leander
0%
Held 5th. 0 estimated branded searches, -100% vs prior month. Share 0 points.
Compare popularity between Stokke and its closest rivals
Every comparison with Stokke
9 comparisons
How has branded search demand for Stokke changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stokke in New Zealand fell from 3.2K to 2.7K.
- Across the 12 months ending September 2026, Stokke’s share of searches among cot mattress brands in New Zealand peaked at 11.7% in August 2026 and was lowest at 7.9% in December 2025.
How did search popularity change for New Zealand cot mattress brands in September 2026?
5 changes
In September 2026, Ecosa gained share of searches among cot mattress brands in New Zealand, from 79.2% to 82.9%.
In September 2026, Stokke lost share of searches among cot mattress brands in New Zealand, from 11.7% to 8.7%.
In September 2026, Snuz lost share of searches among cot mattress brands in New Zealand, from 7.9% to 7.4%.
Estimated monthly branded searches for Leander in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.
How are Stokke’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Stokke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stokke
- stokke bassinet
- stokke change table
- stokke cot
- stokke flexi bath
- stokke high chair
- stokke nursery
- stokke pram
- stokke trapp
Do you work for Stokke? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stokke compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby high chair brands | 3rd of 4 | 8.5% | Show ranking |
| Nursery furniture brands | 2nd of 7 | 9.7% | Show ranking |
| Cot mattress brands | 2nd of 5 | 8.7% | Shown above |
Is Stokke your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.