Brandwave

Phil & Teds vs Stokke:Which is more popular?

In September 2026, Stokke had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Stokke had about 2,480 branded searches, while Phil & Teds had 590. Stokke made up 8.5% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, Stokke appeared in all four answers and Phil & Teds in none.

Among baby high chair brands in New Zealand in September 2026

Who do people search for more?

Stokke, about 4 searches for every 1 for Phil & Teds

Stokke 2.5K searchesPhil & Teds 590 searches

Who does AI mention more?

Stokke, mentioned in every answer we collected

Stokke in 4 of 4Phil & Teds in 0 of 4

Who does AI recommend more?

Stokke, the only one of the two named

Stokke first in 2Phil & Teds never named

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stokke appeared in all four answers. Phil & Teds did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Stokke1st
  3. Edwards & Co–
  4. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mocka2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy in New Zealand?”

    1. 1Stokke

  • Asked ChatGPT

    “What are the best baby high chair brands in New Zealand?”

    1. 1Stokke
    2. 2Mocka

  • Asked ChatGPT

    “What's the best baby high chair brand in New Zealand for a feeding seat?”

    1. 1Stokke

  • Searched Google, AI Overview

    “high chair for baby”

    1. 1Mocka
    2. 2Stokke

  • Searched Google, AI Overview

    “folding high chair nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Phil & Teds or Stokke more popular in search?

This chart shows how often people search Google for Phil & Teds and Stokke by name. Each line represents a brand's share of searches for all four baby high chair brands we track, month by month, from searches in New Zealand.

Phil & Teds and Stokke among baby high chair brands in New Zealand, by month

Share of searches by month for Stokke, Phil & Teds. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoStokkePhil & Teds
Oct 202574.3%15.7%8%2%
Nov 202576.2%13.5%8.7%1.7%
Dec 202574.7%15.9%7.4%2%
Jan 202674.7%16.2%7.2%2%
Feb 202670.6%18.7%8.4%2.3%
Mar 202671.4%18.6%7.7%2.3%
Apr 202674.3%15.8%8.3%1.6%
May 202677.5%13.7%7.2%1.7%
Jun 202675.3%16.1%7%1.6%
Jul 202671.5%15.4%10.8%2.3%
Aug 202670.1%18.3%9.7%1.9%
Sep 202676.1%13.4%8.5%2%

How has the Phil & Teds and Stokke comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby high chair brands in September 2026?

2 changes

  1. In September 2026, Stokke lost share of searches among baby high chair brands in New Zealand, from 9.7% to 8.5%.

  2. Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Phil & Teds’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Phil & Teds

3 branded search terms

  • phil & teds
  • phil&teds
  • philteds

Stokke

5 branded search terms

  • stokke
  • stokke flexi bath
  • stokke high chair
  • stokke pram
  • stokke trapp

How the Brand Demand Index is measured

Other head-to-heads among baby high chair brands

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