Brandwave

Mocka vs Phil & Teds:Which is more popular?

In September 2026, Mocka had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Mocka had about 22,200 branded searches, while Phil & Teds had 590. Mocka made up 76.1% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, Mocka appeared in two of the four answers and Phil & Teds in none.

Among baby high chair brands in New Zealand in September 2026

Who do people search for more?

Mocka, about 38 searches for every 1 for Phil & Teds

Mocka 22.2K searchesPhil & Teds 590 searches

Who does AI mention more?

Mocka, mentioned in 2 of 4 answers, Phil & Teds in 0

Mocka in 2 of 4Phil & Teds in 0 of 4

Who does AI recommend more?

Mocka, the only one of the two named

Mocka first in 2Phil & Teds never named

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mocka was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Phil & Teds did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Stokke1st
  3. Edwards & Co–
  4. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mocka2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers
  • Asked ChatGPT

    “Which baby high chair brand should I buy in New Zealand?”

    1. 1Stokke
  • Asked ChatGPT

    “What are the best baby high chair brands in New Zealand?”

    1. 1Stokke
    2. 2Mocka
  • Asked ChatGPT

    “What's the best baby high chair brand in New Zealand for a feeding seat?”

    1. 1Stokke
  • Searched Google, AI Overview

    “high chair for baby”

    1. 1Mocka
    2. 2Stokke
  • Searched Google, AI Overview

    “folding high chair nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Mocka or Phil & Teds more popular in search?

This chart shows how often people search Google for Mocka and Phil & Teds by name. Each line represents a brand's share of searches for all four baby high chair brands we track, month by month, from searches in New Zealand.

Mocka and Phil & Teds among baby high chair brands in New Zealand, by month

Share of searches by month for Mocka, Phil & Teds. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoStokkePhil & Teds
Oct 202574.3%15.7%8%2%
Nov 202576.2%13.5%8.7%1.7%
Dec 202574.7%15.9%7.4%2%
Jan 202674.7%16.2%7.2%2%
Feb 202670.6%18.7%8.4%2.3%
Mar 202671.4%18.6%7.7%2.3%
Apr 202674.3%15.8%8.3%1.6%
May 202677.5%13.7%7.2%1.7%
Jun 202675.3%16.1%7%1.6%
Jul 202671.5%15.4%10.8%2.3%
Aug 202670.1%18.3%9.7%1.9%
Sep 202676.1%13.4%8.5%2%

How has the Mocka and Phil & Teds comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby high chair brands in September 2026?

2 changes
  1. In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%.

  2. Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mocka’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mocka

1 branded search term

  • Mocka

Phil & Teds

3 branded search terms

  • phil & teds
  • phil&teds
  • philteds

How the Brand Demand Index is measured

Other head-to-heads among baby high chair brands

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