Brandwave

How popular isStokke?

In September 2026, people searched for Stokke by name about 2,700 times in New Zealand, a 14.6% decrease from the previous year. These searches made up 8.5% of all New Zealand baby high chair brand searches, placing Stokke third out of four brands. When we asked both ChatGPT and Google AI Overviews about baby high chair brands, Stokke appeared in all answers and was the joint most recommended of the four.

Search and AI answers in September 2026

Stokke is the third most searched of 4 competitors and the joint most recommended in AI answers.

  1. MockaShare of searches 76.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. Edwards & CoShare of searches 13.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. StokkeShare of searches 8.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Phil & TedsShare of searches 2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stokke appeared in all four answers. Stokke is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Stokke1st
  3. Edwards & Co–
  4. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mocka2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy in New Zealand?”

    1. 1Stokke

  • Asked ChatGPT

    “What are the best baby high chair brands in New Zealand?”

    1. 1Stokke
    2. 2Mocka

  • Asked ChatGPT

    “What's the best baby high chair brand in New Zealand for a feeding seat?”

    1. 1Stokke

  • Searched Google, AI Overview

    “high chair for baby”

    1. 1Mocka
    2. 2Stokke

  • Searched Google, AI Overview

    “folding high chair nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby high chair brands compete with Stokke?

Stokke against baby high chair brands in New Zealand, by month

Share of searches by month for Mocka, Edwards & Co, Stokke, Phil & Teds. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoStokkePhil & Teds
Oct 202574.3%15.7%8%2%
Nov 202576.2%13.5%8.7%1.7%
Dec 202574.7%15.9%7.4%2%
Jan 202674.7%16.2%7.2%2%
Feb 202670.6%18.7%8.4%2.3%
Mar 202671.4%18.6%7.7%2.3%
Apr 202674.3%15.8%8.3%1.6%
May 202677.5%13.7%7.2%1.7%
Jun 202675.3%16.1%7%1.6%
Jul 202671.5%15.4%10.8%2.3%
Aug 202670.1%18.3%9.7%1.9%
Sep 202676.1%13.4%8.5%2%

  1. 1.Mocka

    76.1%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Edwards & Co

    13.4%

    Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -4.9 points.

  3. 3.Stokke

    8.5%

    Held 3rd. 2.5K estimated branded searches, -19.5% vs prior month. Share -1.2 points.

  4. 4.Phil & Teds

    2%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Stokke and its closest rivals

Every comparison with Stokke

9 comparisons

How has branded search demand for Stokke changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stokke in New Zealand fell from 3.2K to 2.7K.
  • Across the 12 months ending September 2026, Stokke’s share of searches among baby high chair brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 7% in June 2026.

How did search popularity change for New Zealand baby high chair brands in September 2026?

4 changes

  1. In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%.

  2. In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%.

  3. In September 2026, Stokke lost share of searches among baby high chair brands in New Zealand, from 9.7% to 8.5%.

  4. Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Stokke’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Stokke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stokke
  • stokke bassinet
  • stokke change table
  • stokke cot
  • stokke flexi bath
  • stokke high chair
  • stokke nursery
  • stokke pram
  • stokke trapp

Do you work for Stokke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stokke compete?

Stokke is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby high chair brands3rd of 48.5%Shown above
Nursery furniture brands2nd of 79.7%Show ranking
Cot mattress brands2nd of 58.7%Show ranking
Creator with pink hair and a pink jacket

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