Brandwave

How popular isEdwards & Co?

In September 2026, people searched for Edwards & Co by name about 3,920 times in New Zealand, a 31.5% decrease from the previous year. These searches made up 13.4% of all New Zealand baby high chair brand searches, placing Edwards & Co second out of four brands. When we asked both ChatGPT and Google AI Overviews about baby high chair brands, Edwards & Co did not appear in any of the answers.

Search and AI answers in September 2026

Edwards & Co is the second most searched of 4 competitors and not listed in any AI answer.

  1. MockaShare of searches 76.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. Edwards & CoShare of searches 13.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. StokkeShare of searches 8.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Phil & TedsShare of searches 2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Edwards & Co did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. Stokke1st
  3. Edwards & Co–
  4. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mocka2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy in New Zealand?”

    1. 1Stokke

  • Asked ChatGPT

    “What are the best baby high chair brands in New Zealand?”

    1. 1Stokke
    2. 2Mocka

  • Asked ChatGPT

    “What's the best baby high chair brand in New Zealand for a feeding seat?”

    1. 1Stokke

  • Searched Google, AI Overview

    “high chair for baby”

    1. 1Mocka
    2. 2Stokke

  • Searched Google, AI Overview

    “folding high chair nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby high chair brands compete with Edwards & Co?

Edwards & Co against baby high chair brands in New Zealand, by month

Share of searches by month for Mocka, Edwards & Co, Stokke, Phil & Teds. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoStokkePhil & Teds
Oct 202574.3%15.7%8%2%
Nov 202576.2%13.5%8.7%1.7%
Dec 202574.7%15.9%7.4%2%
Jan 202674.7%16.2%7.2%2%
Feb 202670.6%18.7%8.4%2.3%
Mar 202671.4%18.6%7.7%2.3%
Apr 202674.3%15.8%8.3%1.6%
May 202677.5%13.7%7.2%1.7%
Jun 202675.3%16.1%7%1.6%
Jul 202671.5%15.4%10.8%2.3%
Aug 202670.1%18.3%9.7%1.9%
Sep 202676.1%13.4%8.5%2%

  1. 1.Mocka

    76.1%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Edwards & Co

    13.4%

    Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -4.9 points.

  3. 3.Stokke

    8.5%

    Held 3rd. 2.5K estimated branded searches, -19.5% vs prior month. Share -1.2 points.

  4. 4.Phil & Teds

    2%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Edwards & Co and its closest rivals

Every comparison with Edwards & Co

16 comparisons

How has branded search demand for Edwards & Co changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Edwards & Co in New Zealand fell from 5.7K to 3.9K.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand decreased from 15.7% to 13.4%.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand peaked at 18.7% in February 2026 and was lowest at 13.4% in September 2026.

How did search popularity change for New Zealand baby high chair brands in September 2026?

4 changes

  1. In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%.

  2. In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%.

  3. In September 2026, Stokke lost share of searches among baby high chair brands in New Zealand, from 9.7% to 8.5%.

  4. Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Edwards & Co’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Edwards & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • edwards and co
  • edwards co

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How the Brand Demand Index is measured

Where does Edwards & Co compete?

Edwards & Co is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby high chair brands2nd of 413.4%Shown above
Change table brands2nd of 514.8%Show ranking
Pram and stroller brands2nd of 921.4%Show ranking
Baby bassinet brands1st of 735.2%Show ranking
Baby travel cot brands1st of 376.1%Show ranking
Creator with pink hair and a pink jacket

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