Brandwave

Boori vs Edwards & Co:Which is more popular?

In September 2026, Edwards & Co had more branded searches than Boori among change table brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Boori had 220. Edwards & Co made up 14.8% of all change table brand searches we track, and Boori accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about change table brands, Boori appeared in three of the five answers and Edwards & Co in none.

Among change table brands in New Zealand in September 2026

Who do people search for more?

Edwards & Co, about 18 searches for every 1 for Boori

Edwards & Co 3.9K searchesBoori 220 searches

Who does AI mention more?

Boori, mentioned in 3 of 5 answers, Edwards & Co in 0

Boori in 3 of 5Edwards & Co in 0 of 5

Who does AI recommend more?

Boori, the only one of the two named

Boori first in 3Edwards & Co never named

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Top change table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boori was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Edwards & Co did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. IKEA1st
  3. Boori3rd
  4. 4baby4th
  5. Edwards & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about change table brands

5 answers

  • Asked ChatGPT

    “Which change table brand should I buy in New Zealand?”

    1. 1IKEA
    2. 2Mocka
    3. 34baby
    4. 4Boori

  • Asked ChatGPT

    “What are the best change table brands in New Zealand?”

    1. 1Mocka
    2. 2Boori
    3. 3IKEA
    4. 44baby

  • Asked ChatGPT

    “What's the best change table brand in New Zealand for nappy changes?”

    1. 1IKEA
    2. 2Boori
    3. 34baby
    4. 4Mocka

  • Searched Google, AI Overview

    “change table with drawers”

    1. 1Mocka
    2. 2IKEA

  • Searched Google, AI Overview

    “changing table nz”

    1. 1Mocka
    2. 2IKEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Boori or Edwards & Co more popular in search?

This chart shows how often people search Google for Boori and Edwards & Co by name. Each line represents a brand's share of searches for all five change table brands we track, month by month, from searches in New Zealand.

Boori and Edwards & Co among change table brands in New Zealand, by month

Share of searches by month for Edwards & Co, Boori. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoBooriIKEA4baby
Oct 202581.7%17.2%0.75%0.21%0.15%
Nov 202584.2%15%0.58%0.23%0.08%
Dec 202581.3%17.3%0.81%0.51%0.11%
Jan 202681%17.6%0.66%0.63%0.12%
Feb 202678%20.6%0.86%0.39%0.13%
Mar 202678.3%20.4%0.74%0.49%0.11%
Apr 202681.2%17.3%0.88%0.51%0.11%
May 202683.9%14.8%0.71%0.43%0.12%
Jun 202681.3%17.4%0.69%0.51%0.12%
Jul 202680.1%17.3%0.76%1.7%0.18%
Aug 202678.2%20.4%0.88%0.49%0.07%
Sep 202683.7%14.8%0.83%0.53%0.11%

How has the Boori and Edwards & Co comparison changed over the last 12 months?

3 findings
  • Edwards & Co was ahead of Boori in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boori’s share of searches among change table brands in New Zealand moved from 0.75% to 0.83%, and its estimated monthly branded searches moved from 250 to 220.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand moved from 17.2% to 14.8%, and its estimated monthly branded searches moved from 5.7K to 3.9K.

How did search popularity change for New Zealand change table brands in September 2026?

2 changes

  1. In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%.

  2. Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Boori’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boori

3 branded search terms

  • boori
  • boori bed
  • boori high chair

Edwards & Co

2 branded search terms

  • edwards and co
  • edwards co

How the Brand Demand Index is measured

Other head-to-heads among change table brands

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