Change table brands in New Zealand:Which are most popular?
In September 2026, Mocka was the most searched change table brand in New Zealand, accounting for 83.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Mocka and IKEA showed up in every answer. Mocka and IKEA tied as the most recommended.
MockaShare of searches 83.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Edwards & CoShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BooriShare of searches 0.83%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
IKEAShare of searches 0.53%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- 4babyShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top change table brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Mocka and IKEA appeared every time. Mocka and IKEA tied as the most recommended. Boori was third. Edwards & Co, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mocka1st
- IKEA1st
- Boori3rd
- 4baby4th
- Edwards & Co–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about change table brands
5 answers
Asked ChatGPT
“Which change table brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best change table brands in New Zealand?”
Asked ChatGPT
“What's the best change table brand in New Zealand for nappy changes?”
Searched Google, AI Overview
“change table with drawers”
Searched Google, AI Overview
“changing table nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which change table brands do people search for most?
This chart shows how often people search Google for each change table brand by name. Each line represents a brand's share of searches for all five change table brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mocka, Edwards & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Edwards & Co | Boori | IKEA | 4baby |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 17.2% | 0.75% | 0.21% | 0.15% |
| Nov 2025 | 84.2% | 15% | 0.58% | 0.23% | 0.08% |
| Dec 2025 | 81.3% | 17.3% | 0.81% | 0.51% | 0.11% |
| Jan 2026 | 81% | 17.6% | 0.66% | 0.63% | 0.12% |
| Feb 2026 | 78% | 20.6% | 0.86% | 0.39% | 0.13% |
| Mar 2026 | 78.3% | 20.4% | 0.74% | 0.49% | 0.11% |
| Apr 2026 | 81.2% | 17.3% | 0.88% | 0.51% | 0.11% |
| May 2026 | 83.9% | 14.8% | 0.71% | 0.43% | 0.12% |
| Jun 2026 | 81.3% | 17.4% | 0.69% | 0.51% | 0.12% |
| Jul 2026 | 80.1% | 17.3% | 0.76% | 1.7% | 0.18% |
| Aug 2026 | 78.2% | 20.4% | 0.88% | 0.49% | 0.07% |
| Sep 2026 | 83.7% | 14.8% | 0.83% | 0.53% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.7% | 22.2K | 0% | +5.6 points | |
| 2, held 2nd | 14.8% | 3.9K | -32.3% | -5.6 points | |
| 3, held 3rd | 0.83% | 220 | -12% | -0.1 points | |
| 4, held 4th | 0.53% | 140 | 0% | 0 points | |
| 5, held 5th | 0.11% | 30 | +50% | 0 points |
1.
Mocka83.7%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +5.6 points.
14.8%
Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -5.6 points.
3.
Boori0.83%
Held 3rd. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.
4.
IKEA0.53%
Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
5.4baby
0.11%
Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Which brand is most popular in search among change table brands in New Zealand?
5 brands
In September 2026, Mocka was the most searched among change table brands in New Zealand, with an estimated 22.2K branded searches, 83.7% of all searches for the five we track. Edwards & Co is in 2nd place, 69 percentage points behind at 14.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Mocka | 81.7% → 83.7% | 84.2%Nov 2025 | 78%Feb 2026 | 1st |
| Edwards & Co | 17.2% → 14.8% | 20.6%Feb 2026 | 14.8%Sep 2026 | 2nd |
| Boori | 0.75% → 0.83% | 0.88%Aug 2026 | 0.58%Nov 2025 | 3rd |
| IKEA | 0.21% → 0.53% | 1.7%Jul 2026 | 0.21%Oct 2025 | 4th |
| 4baby | 0.15% → 0.11% | 0.18%Jul 2026 | 0.07%Aug 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Mocka’s share of searches among change table brands in New Zealand increased from 81.7% to 83.7%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand decreased from 17.2% to 14.8%.
- Across the 12 months ending September 2026, Mocka’s share of searches among change table brands in New Zealand peaked at 84.2% in November 2025 and was lowest at 78% in February 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand peaked at 20.6% in February 2026 and was lowest at 14.8% in September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among change table brands in New Zealand peaked at 1.7% in July 2026 and was lowest at 0.21% in October 2025.
- Across the 12 months ending September 2026, Boori, IKEA and 4baby held steady: their share of searches among change table brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand change table brands in September 2026?
5 changes
In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%.
In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%.
Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.
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