Brandwave

How popular is4baby?

In September 2026, people searched for 4baby by name about 30 times in New Zealand, a 40% decrease from the previous year. These searches made up 0.11% of all New Zealand change table brand searches, placing 4baby fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about change table brands, 4baby appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

4baby is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. MockaShare of searches 83.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Edwards & CoShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BooriShare of searches 0.83%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. IKEAShare of searches 0.53%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. 4babyShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top change table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 4baby was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 4baby is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. IKEA1st
  3. Boori3rd
  4. 4baby4th
  5. Edwards & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about change table brands

5 answers

  • Asked ChatGPT

    “Which change table brand should I buy in New Zealand?”

    1. 1IKEA
    2. 2Mocka
    3. 34baby
    4. 4Boori

  • Asked ChatGPT

    “What are the best change table brands in New Zealand?”

    1. 1Mocka
    2. 2Boori
    3. 3IKEA
    4. 44baby

  • Asked ChatGPT

    “What's the best change table brand in New Zealand for nappy changes?”

    1. 1IKEA
    2. 2Boori
    3. 34baby
    4. 4Mocka

  • Searched Google, AI Overview

    “change table with drawers”

    1. 1Mocka
    2. 2IKEA

  • Searched Google, AI Overview

    “changing table nz”

    1. 1Mocka
    2. 2IKEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which change table brands compete with 4baby?

4baby against change table brands in New Zealand, by month

Share of searches by month for Mocka, Edwards & Co, 4baby. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoBooriIKEA4baby
Oct 202581.7%17.2%0.75%0.21%0.15%
Nov 202584.2%15%0.58%0.23%0.08%
Dec 202581.3%17.3%0.81%0.51%0.11%
Jan 202681%17.6%0.66%0.63%0.12%
Feb 202678%20.6%0.86%0.39%0.13%
Mar 202678.3%20.4%0.74%0.49%0.11%
Apr 202681.2%17.3%0.88%0.51%0.11%
May 202683.9%14.8%0.71%0.43%0.12%
Jun 202681.3%17.4%0.69%0.51%0.12%
Jul 202680.1%17.3%0.76%1.7%0.18%
Aug 202678.2%20.4%0.88%0.49%0.07%
Sep 202683.7%14.8%0.83%0.53%0.11%

  1. 1.Mocka

    83.7%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. 2.Edwards & Co

    14.8%

    Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -5.6 points.

  3. 3.Boori

    0.83%

    Held 3rd. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.

  4. 4.IKEA

    0.53%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.4baby

    0.11%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between 4baby and its closest rivals

How has branded search demand for 4baby changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 4baby in New Zealand fell from 50 to 30.
  • Across the 12 months ending September 2026, 4baby’s share of searches among change table brands in New Zealand held steady, from 0.15% to 0.11%.

How did search popularity change for New Zealand change table brands in September 2026?

5 changes

  1. In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%.

  2. In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%.

  3. Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

  4. Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  5. Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

How are 4baby’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using 4baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 4baby

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How the Brand Demand Index is measured

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