4baby vs IKEA:Which is more popular?

In September 2026, IKEA had more branded searches than 4baby among change table brands in New Zealand. IKEA had about 140 branded searches, while 4baby had 30. IKEA made up 0.53% of all change table brand searches we track, and 4baby accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about change table brands, IKEA appeared in all five answers and 4baby in three. IKEA was mentioned before 4baby in every answer.

Among change table brands in New Zealand in September 2026

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Top change table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. 4baby was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before 4baby in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Mocka	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
IKEA	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Boori	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
4baby	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Edwards & Co	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about change table brands

5 answers

Asked ChatGPT
“Which change table brand should I buy in New Zealand?”
1. 1IKEA
2. 2Mocka
3. 34baby
4. 4Boori
Asked ChatGPT
“What are the best change table brands in New Zealand?”
1. 1Mocka
2. 2Boori
3. 3IKEA
4. 44baby
Asked ChatGPT
“What's the best change table brand in New Zealand for nappy changes?”
1. 1IKEA
2. 2Boori
3. 34baby
4. 4Mocka
Searched Google, AI Overview
“change table with drawers”
1. 1Mocka
2. 2IKEA
Searched Google, AI Overview
“changing table nz”
1. 1Mocka
2. 2IKEA

Not named in any answer:

Edwards & Co

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 4baby or IKEA more popular in search?

This chart shows how often people search Google for 4baby and IKEA by name. Each line represents a brand's share of searches for all five change table brands we track, month by month, from searches in New Zealand.

4baby and IKEA among change table brands in New Zealand, by month

Month	Mocka	Edwards & Co	Boori	IKEA	4baby
Oct 2025	81.7%	17.2%	0.75%	0.21%	0.15%
Nov 2025	84.2%	15%	0.58%	0.23%	0.08%
Dec 2025	81.3%	17.3%	0.81%	0.51%	0.11%
Jan 2026	81%	17.6%	0.66%	0.63%	0.12%
Feb 2026	78%	20.6%	0.86%	0.39%	0.13%
Mar 2026	78.3%	20.4%	0.74%	0.49%	0.11%
Apr 2026	81.2%	17.3%	0.88%	0.51%	0.11%
May 2026	83.9%	14.8%	0.71%	0.43%	0.12%
Jun 2026	81.3%	17.4%	0.69%	0.51%	0.12%
Jul 2026	80.1%	17.3%	0.76%	1.7%	0.18%
Aug 2026	78.2%	20.4%	0.88%	0.49%	0.07%
Sep 2026	83.7%	14.8%	0.83%	0.53%	0.11%

How has the 4baby and IKEA comparison changed over the last 12 months?

3 findings

IKEA was ahead of 4baby in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, 4baby’s share of searches among change table brands in New Zealand moved from 0.15% to 0.11%, and its estimated monthly branded searches moved from 50 to 30.
Across the 12 months ending September 2026, IKEA’s share of searches among change table brands in New Zealand moved from 0.21% to 0.53%, and its estimated monthly branded searches moved from 70 to 140.

How did search popularity change for New Zealand change table brands in September 2026?

2 changes

Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 4baby’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.