Brandwave

How popular isEdwards & Co?

In September 2026, people searched for Edwards & Co by name about 3,920 times in New Zealand, a 31.5% decrease from the previous year. These searches made up 14.8% of all New Zealand change table brand searches, placing Edwards & Co second out of five brands. When we asked both ChatGPT and Google AI Overviews about change table brands, Edwards & Co did not appear in any of the answers.

Search and AI answers in September 2026

Edwards & Co is the second most searched of 5 competitors and not listed in any AI answer.

  1. MockaShare of searches 83.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Edwards & CoShare of searches 14.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BooriShare of searches 0.83%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. IKEAShare of searches 0.53%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. 4babyShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top change table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edwards & Co did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mocka1st
  2. IKEA1st
  3. Boori3rd
  4. 4baby4th
  5. Edwards & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 4baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about change table brands

5 answers

  • Asked ChatGPT

    “Which change table brand should I buy in New Zealand?”

    1. 1IKEA
    2. 2Mocka
    3. 34baby
    4. 4Boori

  • Asked ChatGPT

    “What are the best change table brands in New Zealand?”

    1. 1Mocka
    2. 2Boori
    3. 3IKEA
    4. 44baby

  • Asked ChatGPT

    “What's the best change table brand in New Zealand for nappy changes?”

    1. 1IKEA
    2. 2Boori
    3. 34baby
    4. 4Mocka

  • Searched Google, AI Overview

    “change table with drawers”

    1. 1Mocka
    2. 2IKEA

  • Searched Google, AI Overview

    “changing table nz”

    1. 1Mocka
    2. 2IKEA

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which change table brands compete with Edwards & Co?

Edwards & Co against change table brands in New Zealand, by month

Share of searches by month for Mocka, Edwards & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthMockaEdwards & CoBooriIKEA4baby
Oct 202581.7%17.2%0.75%0.21%0.15%
Nov 202584.2%15%0.58%0.23%0.08%
Dec 202581.3%17.3%0.81%0.51%0.11%
Jan 202681%17.6%0.66%0.63%0.12%
Feb 202678%20.6%0.86%0.39%0.13%
Mar 202678.3%20.4%0.74%0.49%0.11%
Apr 202681.2%17.3%0.88%0.51%0.11%
May 202683.9%14.8%0.71%0.43%0.12%
Jun 202681.3%17.4%0.69%0.51%0.12%
Jul 202680.1%17.3%0.76%1.7%0.18%
Aug 202678.2%20.4%0.88%0.49%0.07%
Sep 202683.7%14.8%0.83%0.53%0.11%

  1. 1.Mocka

    83.7%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. 2.Edwards & Co

    14.8%

    Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -5.6 points.

  3. 3.Boori

    0.83%

    Held 3rd. 220 estimated branded searches, -12% vs prior month. Share -0.1 points.

  4. 4.IKEA

    0.53%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.4baby

    0.11%

    Held 5th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Edwards & Co and its closest rivals

Every comparison with Edwards & Co

16 comparisons

How has branded search demand for Edwards & Co changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Edwards & Co in New Zealand fell from 5.7K to 3.9K.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand decreased from 17.2% to 14.8%.
  • Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand peaked at 20.6% in February 2026 and was lowest at 14.8% in September 2026.

How did search popularity change for New Zealand change table brands in September 2026?

5 changes

  1. In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%.

  2. In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%.

  3. Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

  4. Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  5. Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

How are Edwards & Co’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Edwards & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • edwards and co
  • edwards co

Do you work for Edwards & Co? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Edwards & Co compete?

Edwards & Co is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby high chair brands2nd of 413.4%Show ranking
Change table brands2nd of 514.8%Shown above
Pram and stroller brands2nd of 921.4%Show ranking
Baby bassinet brands1st of 735.2%Show ranking
Baby travel cot brands1st of 376.1%Show ranking
Creator with pink hair and a pink jacket

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