Edwards & Co vs Phil & Teds:Which is more popular?
In September 2026, Edwards & Co had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Phil & Teds had 590. Edwards & Co made up 13.4% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, neither Edwards & Co nor Phil & Teds appeared in any of the four answers.
Who do people search for more?
Edwards & Co, about 7 searches for every 1 for Phil & Teds
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top baby high chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Edwards & Co nor Phil & Teds showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stokke4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mocka2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Edwards & Co0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby high chair brands
4 answers
Asked ChatGPT
“Which baby high chair brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby high chair brands in New Zealand?”
Asked ChatGPT
“What's the best baby high chair brand in New Zealand for a feeding seat?”
Searched Google, AI Overview
“high chair for baby”
Searched Google, AI Overview
“folding high chair nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Edwards & Co or Phil & Teds more popular in search?
This chart shows how often people search Google for Edwards & Co and Phil & Teds by name. Each line represents a brand's share of searches for all four baby high chair brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, Phil & Teds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Edwards & Co | Stokke | Phil & Teds |
|---|---|---|---|---|
| Oct 2025 | 74.3% | 15.7% | 8% | 2% |
| Nov 2025 | 76.2% | 13.5% | 8.7% | 1.7% |
| Dec 2025 | 74.7% | 15.9% | 7.4% | 2% |
| Jan 2026 | 74.7% | 16.2% | 7.2% | 2% |
| Feb 2026 | 70.6% | 18.7% | 8.4% | 2.3% |
| Mar 2026 | 71.4% | 18.6% | 7.7% | 2.3% |
| Apr 2026 | 74.3% | 15.8% | 8.3% | 1.6% |
| May 2026 | 77.5% | 13.7% | 7.2% | 1.7% |
| Jun 2026 | 75.3% | 16.1% | 7% | 1.6% |
| Jul 2026 | 71.5% | 15.4% | 10.8% | 2.3% |
| Aug 2026 | 70.1% | 18.3% | 9.7% | 1.9% |
| Sep 2026 | 76.1% | 13.4% | 8.5% | 2% |
How has the Edwards & Co and Phil & Teds comparison changed over the last 12 months?
3 findings
- Edwards & Co was ahead of Phil & Teds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand moved from 15.7% to 13.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby high chair brands in New Zealand held steady at 2%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand baby high chair brands in September 2026?
2 changes
In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%.
Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Edwards & Co’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Edwards & Co
2 branded search terms
- edwards and co
- edwards co
Phil & Teds
3 branded search terms
- phil & teds
- phil&teds
- philteds
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