Baby travel cot brands in New Zealand:Which are most popular?
In September 2026, Edwards & Co was the most searched baby travel cot brand in New Zealand, accounting for 76.1% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, BabyBjörn was mentioned most often, in four of the five answers.
Edwards & CoShare of searches 76.1%Mentioned in 0 of 5 AI answers
BabyBjörnShare of searches 12.4%Mentioned in 4 of 5 AI answers
Phil & TedsShare of searches 11.5%Mentioned in 2 of 5 AI answers
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Top baby travel cot brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, BabyBjörn was mentioned most often, in four of the five answers. Edwards & Co, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BabyBjörn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Phil & Teds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edwards & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby travel cot brands
5 answers
Asked ChatGPT
“Which baby travel cot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby travel cot brands in New Zealand?”
Asked ChatGPT
“What's the best baby travel cot brand in New Zealand for travel sleep?”
Searched Google, AI Overview
“portacot nz”
Searched Google, AI Overview
“lightweight travel cot”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby travel cot brands do people search for most?
This chart shows how often people search Google for each baby travel cot brand by name. Each line represents a brand's share of searches for all three baby travel cot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, BabyBjörn, Phil & Teds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Edwards & Co | BabyBjörn | Phil & Teds |
|---|---|---|---|
| Oct 2025 | 81.5% | 8.3% | 10.3% |
| Nov 2025 | 82.5% | 7.4% | 10.1% |
| Dec 2025 | 82.2% | 7.5% | 10.3% |
| Jan 2026 | 82.4% | 7.6% | 10.1% |
| Feb 2026 | 83.4% | 6.3% | 10.3% |
| Mar 2026 | 82.8% | 6.9% | 10.3% |
| Apr 2026 | 82.5% | 9.1% | 8.4% |
| May 2026 | 81.3% | 8.7% | 10% |
| Jun 2026 | 83.3% | 8.2% | 8.5% |
| Jul 2026 | 79% | 9.1% | 11.9% |
| Aug 2026 | 83.2% | 8.3% | 8.5% |
| Sep 2026 | 76.1% | 12.4% | 11.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 3.9K | -32.3% | -7.1 points | |
| 2, moved from 3rd to 2nd | 12.4% | 640 | +10.3% | +4.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.5% | 590 | 0% | +3 pointsmoved from 2nd to 3rd |
76.1%
Held 1st. 3.9K estimated branded searches, -32.3% vs prior month. Share -7.1 points.
12.4%
Moved from 3rd to 2nd. 640 estimated branded searches, +10.3% vs prior month. Share +4.1 points.
11.5%
Moved from 2nd to 3rd. 590 estimated branded searches, 0% vs prior month. Share +3 points.
Which brand is most popular in search among baby travel cot brands in New Zealand?
3 brands
In September 2026, Edwards & Co was the most searched among baby travel cot brands in New Zealand, with an estimated 3.9K branded searches, 76.1% of all searches for the three we track. BabyBjörn is in 2nd place, 63.7 percentage points behind at 12.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Edwards & Co | 81.5% → 76.1% | 83.4%Feb 2026 | 76.1%Sep 2026 | 1st |
| BabyBjörn | 8.3% → 12.4% | 12.4%Sep 2026 | 6.3%Feb 2026 | 3rd → 2nd |
| Phil & Teds | 10.3% → 11.5% | 11.9%Jul 2026 | 8.4%Apr 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand decreased from 81.5% to 76.1%.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby travel cot brands in New Zealand increased from 8.3% to 12.4%.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby travel cot brands in New Zealand increased from 10.3% to 11.5%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand peaked at 83.4% in February 2026 and was lowest at 76.1% in September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s share of searches among baby travel cot brands in New Zealand peaked at 12.4% in September 2026 and was lowest at 6.3% in February 2026.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby travel cot brands in New Zealand peaked at 11.9% in July 2026 and was lowest at 8.4% in April 2026.
- Across the 12 months ending September 2026, BabyBjörn rose from 3rd to 2nd among baby travel cot brands in New Zealand.
- Across the 12 months ending September 2026, Phil & Teds fell from 2nd to 3rd among baby travel cot brands in New Zealand.
How did search popularity change for New Zealand baby travel cot brands in September 2026?
3 changes
In September 2026, BabyBjörn overtook Phil & Teds to rank 2nd among baby travel cot brands in New Zealand, with 12.4% of the searches.
In September 2026, Phil & Teds gained share of searches among baby travel cot brands in New Zealand, from 8.5% to 11.5%.
In September 2026, Edwards & Co lost share of searches among baby travel cot brands in New Zealand, from 83.2% to 76.1%.
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