Baby Jogger vs Edwards & Co:Which is more popular?
In September 2026, Edwards & Co had more branded searches than Baby Jogger among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Baby Jogger had 880. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Baby Jogger accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Edwards & Co appeared in all four answers and Baby Jogger in two. Edwards & Co was mentioned before Baby Jogger in every answer.
Who do people search for more?
Edwards & Co, about 4 searches for every 1 for Baby Jogger
Who does AI mention more?
Edwards & Co, mentioned in every answer we collected
Who does AI recommend more?
Edwards & Co, named ahead of Baby Jogger in every answer
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Edwards & Co appeared in all four answers. Baby Jogger was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Edwards & Co was listed before Baby Jogger in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Edwards & Co1st
Mountain Buggy2nd
Bugaboo3rd
UPPAbaby4th
Baby Jogger5th
Joolz6th
Cybex–
Phil & Teds–
Babyzen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pram and stroller brands
4 answers
Asked ChatGPT
“Which pram or stroller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pram and stroller brands in New Zealand?”
Asked ChatGPT
“What's the best pram or stroller brand in New Zealand for a newborn?”
Searched Google, AI Overview
“best stroller nz”
Searched Google, AI Overview
“pram for newborn”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Baby Jogger or Edwards & Co more popular in search?
This chart shows how often people search Google for Baby Jogger and Edwards & Co by name. Each line represents a brand's share of searches for all nine pram and stroller brands we track, month by month, from searches in New Zealand.
Share of searches by month for Edwards & Co, Baby Jogger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mountain Buggy | Edwards & Co | Bugaboo | UPPAbaby | Baby Jogger | Cybex | Phil & Teds | Babyzen | Joolz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 27.4% | 13% | 7.1% | 3.5% | 4.2% | 4.1% | 2.5% | 1.2% |
| Nov 2025 | 39% | 26.7% | 13.1% | 7.9% | 2.2% | 3.6% | 3.9% | 2.5% | 1.1% |
| Dec 2025 | 37.8% | 28.6% | 12.5% | 7% | 2.4% | 3.9% | 4.1% | 2.7% | 1.2% |
| Jan 2026 | 40.7% | 26.7% | 12.1% | 6.8% | 2.7% | 3.6% | 3.9% | 2% | 1.6% |
| Feb 2026 | 37.7% | 27.8% | 13% | 7% | 2.8% | 4% | 4% | 2.3% | 1.5% |
| Mar 2026 | 35.3% | 28.5% | 13.6% | 7.6% | 2.9% | 4.3% | 4.1% | 2.2% | 1.4% |
| Apr 2026 | 36.4% | 26.5% | 14.6% | 9% | 2.2% | 4.7% | 3.3% | 2% | 1.3% |
| May 2026 | 36.6% | 26.2% | 14.6% | 8.6% | 2.6% | 4.2% | 3.7% | 2.2% | 1.2% |
| Jun 2026 | 35.4% | 30% | 14.4% | 7% | 2% | 3.8% | 3.6% | 2.2% | 1.6% |
| Jul 2026 | 36.6% | 26% | 15.4% | 8% | 2.1% | 3.9% | 4.5% | 2.1% | 1.4% |
| Aug 2026 | 34.1% | 28.7% | 15.2% | 8.3% | 1.9% | 4.8% | 3.4% | 2.2% | 1.4% |
| Sep 2026 | 36.7% | 21.4% | 16.2% | 8.6% | 4.8% | 4.5% | 3.8% | 2.3% | 1.6% |
How has the Baby Jogger and Edwards & Co comparison changed over the last 12 months?
3 findings
- Edwards & Co was ahead of Baby Jogger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in New Zealand moved from 3.5% to 4.8%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand moved from 27.4% to 21.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K.
How did search popularity change for New Zealand pram and stroller brands in September 2026?
2 changes
In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.
In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baby Jogger’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baby Jogger
1 branded search term
- baby jogger
Edwards & Co
2 branded search terms
- edwards and co
- edwards co
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