How popular isJoolz?
In September 2026, people searched for Joolz by name about 290 times in New Zealand, an 11.5% increase from the previous year. These searches made up 1.6% of all New Zealand pram and stroller brand searches, placing Joolz ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about pram and stroller brands, Joolz appeared in one of the four answers and was the sixth most recommended of the nine.
Joolz is the ninth most searched of 9 competitors and the sixth most recommended in AI answers.
Mountain BuggyShare of searches 36.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Edwards & CoShare of searches 21.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
BugabooShare of searches 16.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
UPPAbabyShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
JoolzShare of searches 1.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
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Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Joolz was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Joolz is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Edwards & Co1st
- Mountain Buggy2nd
- Bugaboo3rd
- UPPAbaby4th
Baby Jogger5th- Joolz6th
Cybex–
Phil & Teds–
Babyzen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about pram and stroller brands
4 answers
Asked ChatGPT
“Which pram or stroller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pram and stroller brands in New Zealand?”
Asked ChatGPT
“What's the best pram or stroller brand in New Zealand for a newborn?”
Searched Google, AI Overview
“best stroller nz”
Searched Google, AI Overview
“pram for newborn”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pram and stroller brands compete with Joolz?
Share of searches by month for Mountain Buggy, Edwards & Co, Bugaboo, UPPAbaby, Baby Jogger, Cybex, Phil & Teds, Babyzen, Joolz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mountain Buggy | Edwards & Co | Bugaboo | UPPAbaby | Baby Jogger | Cybex | Phil & Teds | Babyzen | Joolz |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.8% | 27.4% | 13% | 7.1% | 3.5% | 4.2% | 4.1% | 2.5% | 1.2% |
| Nov 2025 | 39% | 26.7% | 13.1% | 7.9% | 2.2% | 3.6% | 3.9% | 2.5% | 1.1% |
| Dec 2025 | 37.8% | 28.6% | 12.5% | 7% | 2.4% | 3.9% | 4.1% | 2.7% | 1.2% |
| Jan 2026 | 40.7% | 26.7% | 12.1% | 6.8% | 2.7% | 3.6% | 3.9% | 2% | 1.6% |
| Feb 2026 | 37.7% | 27.8% | 13% | 7% | 2.8% | 4% | 4% | 2.3% | 1.5% |
| Mar 2026 | 35.3% | 28.5% | 13.6% | 7.6% | 2.9% | 4.3% | 4.1% | 2.2% | 1.4% |
| Apr 2026 | 36.4% | 26.5% | 14.6% | 9% | 2.2% | 4.7% | 3.3% | 2% | 1.3% |
| May 2026 | 36.6% | 26.2% | 14.6% | 8.6% | 2.6% | 4.2% | 3.7% | 2.2% | 1.2% |
| Jun 2026 | 35.4% | 30% | 14.4% | 7% | 2% | 3.8% | 3.6% | 2.2% | 1.6% |
| Jul 2026 | 36.6% | 26% | 15.4% | 8% | 2.1% | 3.9% | 4.5% | 2.1% | 1.4% |
| Aug 2026 | 34.1% | 28.7% | 15.2% | 8.3% | 1.9% | 4.8% | 3.4% | 2.2% | 1.4% |
| Sep 2026 | 36.7% | 21.4% | 16.2% | 8.6% | 4.8% | 4.5% | 3.8% | 2.3% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 6.7K | -2.2% | +2.7 points | |
| 2, held 2nd | 21.4% | 3.9K | -32.3% | -7.3 points | |
| 3, held 3rd | 16.2% | 3K | -3.3% | +1 points | |
| 4, held 4th | 8.6% | 1.6K | -6.5% | +0.3 points | |
| 5, moved from 8th to 5th | 4.8% | 880 | +125.6% | +2.9 pointsmoved from 8th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 830 | -13.5% | -0.2 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 3.8% | 690 | 0% | +0.3 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 2.3% | 430 | -2.3% | +0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 1.6% | 290 | +3.6% | +0.2 points |
36.7%
Held 1st. 6.7K estimated branded searches, -2.2% vs prior month. Share +2.7 points.
21.4%
Held 2nd. 3.9K estimated branded searches, -32.3% vs prior month. Share -7.3 points.
3.
Bugaboo16.2%
Held 3rd. 3K estimated branded searches, -3.3% vs prior month. Share +1 points.
4.
UPPAbaby8.6%
Held 4th. 1.6K estimated branded searches, -6.5% vs prior month. Share +0.3 points.
4.8%
Moved from 8th to 5th. 880 estimated branded searches, +125.6% vs prior month. Share +2.9 points.
6.
Cybex4.5%
Moved from 5th to 6th. 830 estimated branded searches, -13.5% vs prior month. Share -0.2 points.
3.8%
Moved from 6th to 7th. 690 estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Babyzen2.3%
Moved from 7th to 8th. 430 estimated branded searches, -2.3% vs prior month. Share +0.2 points.
9.
Joolz1.6%
Held 9th. 290 estimated branded searches, +3.6% vs prior month. Share +0.2 points.
Compare popularity between Joolz and its closest rivals
Every comparison with Joolz
8 comparisons
How has branded search demand for Joolz changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Joolz in New Zealand rose from 260 to 290.
- Across the 12 months ending September 2026, Joolz’s share of searches among pram and stroller brands in New Zealand held steady, from 1.2% to 1.6%.
How did search popularity change for New Zealand pram and stroller brands in September 2026?
6 changes
In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.
In September 2026, Mountain Buggy gained share of searches among pram and stroller brands in New Zealand, from 34.1% to 36.7%.
In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%.
In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.
UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026.
Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.
How are Joolz’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Joolz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- joolz
- joolz aer
- joolz buggy
- joolz pram
- joolz stroller
Do you work for Joolz? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Joolz your brand?
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