Bugaboo vs Joolz:Which is more popular by branded search in New Zealand?
In August 2026, Bugaboo had more branded searches than Joolz among pram and stroller brands in New Zealand. Bugaboo was estimated to have 4K branded searches compared to Joolz’s 680, and held a 20.3% Share of Search versus Joolz’s 3.5%.
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Which is more popular in search, Bugaboo or Joolz?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, Joolz. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bugaboo and Joolz comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of Joolz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand moved from 17.3% to 20.3%, and its estimated monthly branded searches moved from 3.4K to 4K.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 440 to 680.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.
Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and Joolz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bugaboo
19 branded search terms
- bugaboo
- bugaboo b
- bugaboo buffalo
- bugaboo buggy
- bugaboo butterfly
- bugaboo butterfly stroller
- bugaboo cam 3
- bugaboo camel
- bugaboo com
- bugaboo donkey
- bugaboo donkey duo stroller
- bugaboo donkey5
- bugaboo double pram
- bugaboo fox5
- bugaboo near me
- bugaboo nz
- bugaboo online
- bugaboo pram
- bugaboo stroller
Joolz
9 branded search terms
- joolz
- joolz aer
- joolz aer 2
- joolz buggy
- joolz com
- joolz near me
- joolz nz
- joolz pram
- joolz stroller
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.