Brandwave

How popular isBugaboo in search?

In August 2026, there were an estimated 4K branded searches for Bugaboo in New Zealand which is up 16.4% over the last 11 months. Bugaboo holds 20.3% estimated Share of Search among New Zealand pram and stroller brands and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Mountain Buggy43.4%
  2. Bugaboo20.3%
  3. UPPAbaby13.8%
  4. phil&teds10.9%
  5. Cybex5.4%
  6. Joolz3.5%
  7. Babyzen2.8%
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Which pram and stroller brands compete with Bugaboo?

Bugaboo against pram and stroller brands in New Zealand, by month

Share of Search by month for Mountain Buggy, Bugaboo, UPPAbaby, phil&teds, Cybex, Joolz, Babyzen. The figures are in the table below the chart.

View monthly share of search table
MonthMountain BuggyBugabooUPPAbabyphil&tedsCybexJoolzBabyzen
Oct 202547.2%17.3%13.1%12.2%4.9%2.2%3.1%
Nov 202549.1%17.1%13.9%10.6%4.1%2.2%2.9%
Dec 202548%16.9%12.9%12.4%4.4%2.1%3.3%
Jan 202651.2%16.8%10.9%11.5%4.1%3%2.6%
Feb 202649.2%17.4%12%11.2%4.7%2.7%2.9%
Mar 202646.4%18.2%12.9%11.7%5.2%2.7%2.8%
Apr 202646.1%19.3%13.7%10%5.4%3%2.5%
May 202646.3%18.5%14.4%10.8%4.7%2.6%2.7%
Jun 202646.1%19.1%13.4%10.6%4.8%3.2%2.8%
Jul 202645.1%19.8%12.8%11.9%4.6%3.3%2.5%
Aug 202643.4%20.3%13.8%10.9%5.4%3.5%2.8%
Sep 2026———————

  1. 1.Mountain Buggy

    43.4%

    held 1st · 8.5K estimated branded searches · +4.7% vs prior month · -1.7 points

  2. 2.Bugaboo

    20.3%

    held 2nd · 4K estimated branded searches · +11.5% vs prior month · +0.5 points

  3. 3.UPPAbaby

    13.8%

    held 3rd · 2.7K estimated branded searches · +17% vs prior month · +1 points

  4. 4.phil&teds

    10.9%

    held 4th · 2.1K estimated branded searches · 0% vs prior month · -1 points

  5. 5.Cybex

    5.4%

    held 5th · 1.1K estimated branded searches · +28% vs prior month · +0.8 points

  6. 6.Joolz

    3.5%

    held 6th · 680 estimated branded searches · +15.3% vs prior month · +0.2 points

  7. 7.Babyzen

    2.8%

    held 7th · 540 estimated branded searches · +20% vs prior month · +0.3 points

Compare search popularity between Bugaboo and its closest rivals

How has branded search demand for Bugaboo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bugaboo in New Zealand rose from 3.4K to 4K.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand increased from 17.3% to 20.3%.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 20.3% in August 2026 and was lowest at 16.8% in January 2026.

How did search popularity change for New Zealand pram and stroller brands in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.

  2. In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.

  3. In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.

  4. In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.

  5. Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.

  6. Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

How is Bugaboo measured?

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • bugaboo
  • bugaboo b
  • bugaboo buffalo
  • bugaboo buggy
  • bugaboo butterfly
  • bugaboo butterfly stroller
  • bugaboo cam 3
  • bugaboo camel
  • bugaboo com
  • bugaboo donkey
  • bugaboo donkey duo stroller
  • bugaboo donkey5
  • bugaboo double pram
  • bugaboo fox5
  • bugaboo near me
  • bugaboo nz
  • bugaboo online
  • bugaboo pram
  • bugaboo stroller

Do you work for Bugaboo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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