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Pram and stroller brands in New Zealand:Which brands are most popular in search?

In August 2026, Mountain Buggy was the most searched among pram and stroller brands in New Zealand, with an estimated 8.5K branded searches and 43.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mountain Buggy43.4%
  2. Bugaboo20.3%
  3. UPPAbaby13.8%
  4. phil&teds10.9%
  5. Cybex5.4%
  6. Joolz3.5%
  7. Babyzen2.8%

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Share of SearchLeaderboard

Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pram and stroller brands in New Zealand, by month

Share of Search by month for Mountain Buggy, Bugaboo, UPPAbaby, phil&teds, Cybex, Joolz, Babyzen. The figures are in the table below the chart.

View monthly share of search table
MonthMountain BuggyBugabooUPPAbabyphil&tedsCybexJoolzBabyzen
Oct 202547.2%17.3%13.1%12.2%4.9%2.2%3.1%
Nov 202549.1%17.1%13.9%10.6%4.1%2.2%2.9%
Dec 202548%16.9%12.9%12.4%4.4%2.1%3.3%
Jan 202651.2%16.8%10.9%11.5%4.1%3%2.6%
Feb 202649.2%17.4%12%11.2%4.7%2.7%2.9%
Mar 202646.4%18.2%12.9%11.7%5.2%2.7%2.8%
Apr 202646.1%19.3%13.7%10%5.4%3%2.5%
May 202646.3%18.5%14.4%10.8%4.7%2.6%2.7%
Jun 202646.1%19.1%13.4%10.6%4.8%3.2%2.8%
Jul 202645.1%19.8%12.8%11.9%4.6%3.3%2.5%
Aug 202643.4%20.3%13.8%10.9%5.4%3.5%2.8%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Mountain Buggy

    43.4%

    held 1st · 8.5K estimated branded searches · +4.7% vs prior month · -1.7 points

  2. 2.Bugaboo

    20.3%

    held 2nd · 4K estimated branded searches · +11.5% vs prior month · +0.5 points

  3. 3.UPPAbaby

    13.8%

    held 3rd · 2.7K estimated branded searches · +17% vs prior month · +1 points

  4. 4.phil&teds

    10.9%

    held 4th · 2.1K estimated branded searches · 0% vs prior month · -1 points

  5. 5.Cybex

    5.4%

    held 5th · 1.1K estimated branded searches · +28% vs prior month · +0.8 points

  6. 6.Joolz

    3.5%

    held 6th · 680 estimated branded searches · +15.3% vs prior month · +0.2 points

  7. 7.Babyzen

    2.8%

    held 7th · 540 estimated branded searches · +20% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among pram and stroller brands in New Zealand?

In August 2026, Mountain Buggy was the most searched among pram and stroller brands in New Zealand, with an estimated 8.5K branded searches and 43.4% estimated Share of Search within this set. Bugaboo is in 2nd place, 23.1 percentage points behind at 20.3% Share of Search.

New Zealand pram and stroller brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mountain Buggy47.2% → 43.4%51.2%Jan 202643.4%Aug 20261st
Bugaboo17.3% → 20.3%20.3%Aug 202616.8%Jan 20262nd
UPPAbaby13.1% → 13.8%14.4%May 202610.9%Jan 20263rd
phil&teds12.2% → 10.9%12.4%Dec 202510%Apr 20264th
Cybex4.9% → 5.4%5.4%Apr 20264.1%Jan 20265th
Joolz2.2% → 3.5%3.5%Aug 20262.1%Dec 20257th → 6th
Babyzen3.1% → 2.8%3.3%Dec 20252.5%Jul 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands in New Zealand decreased from 47.2% to 43.4%.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand increased from 17.3% to 20.3%.
  • Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand increased from 13.1% to 13.8%.
  • Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand decreased from 12.2% to 10.9%.
  • Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand increased from 2.2% to 3.5%.
  • Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 51.2% in January 2026 and was lowest at 43.4% in August 2026.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 20.3% in August 2026 and was lowest at 16.8% in January 2026.
  • Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 14.4% in May 2026 and was lowest at 10.9% in January 2026.
  • Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 10% in April 2026.
  • Across the 11 months ending August 2026, Cybex’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 5.4% in April 2026 and was lowest at 4.1% in January 2026.
  • Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand peaked at 3.5% in August 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Joolz rose from 7th to 6th among pram and stroller brands in New Zealand.
  • Across the 11 months ending August 2026, Babyzen fell from 6th to 7th among pram and stroller brands in New Zealand.
  • Across the 11 months ending August 2026, Cybex held steady: its estimated Share of Search among pram and stroller brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand pram and stroller brands in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.

  2. In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.

  3. In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.

  4. In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.

  5. Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.

  6. Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

  7. Estimated monthly branded searches for Babyzen in New Zealand fell 12.9% over 11 measured months, from 620 to 540 in August 2026.

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