Brandwave

Mountain Buggy vs UPPAbaby:Which is more popular by branded search in New Zealand?

In August 2026, Mountain Buggy had more branded searches than UPPAbaby among pram and stroller brands in New Zealand. Mountain Buggy was estimated to have 8.5K branded searches compared to UPPAbaby’s 2.7K, and held a 43.4% Share of Search versus UPPAbaby’s 13.8%.

Share of Search among pram and stroller brands in New Zealand in August 2026Which is more popular in search, Mountain Buggy or UPPAbaby?
Mountain Buggy43.4%8.5K searches
vs
UPPAbaby13.8%2.7K searches

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Which is more popular in search, Mountain Buggy or UPPAbaby?

Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mountain Buggy and UPPAbaby among pram and stroller brands in New Zealand, by month

Share of Search by month for Mountain Buggy, UPPAbaby. The figures are in the table below the chart.

View monthly share of search table
MonthMountain BuggyBugabooUPPAbabyphil&tedsCybexJoolzBabyzen
Oct 202547.2%17.3%13.1%12.2%4.9%2.2%3.1%
Nov 202549.1%17.1%13.9%10.6%4.1%2.2%2.9%
Dec 202548%16.9%12.9%12.4%4.4%2.1%3.3%
Jan 202651.2%16.8%10.9%11.5%4.1%3%2.6%
Feb 202649.2%17.4%12%11.2%4.7%2.7%2.9%
Mar 202646.4%18.2%12.9%11.7%5.2%2.7%2.8%
Apr 202646.1%19.3%13.7%10%5.4%3%2.5%
May 202646.3%18.5%14.4%10.8%4.7%2.6%2.7%
Jun 202646.1%19.1%13.4%10.6%4.8%3.2%2.8%
Jul 202645.1%19.8%12.8%11.9%4.6%3.3%2.5%
Aug 202643.4%20.3%13.8%10.9%5.4%3.5%2.8%
Sep 2026———————

How has the Mountain Buggy and UPPAbaby comparison changed over the last 12 months?

How did search popularity change for New Zealand pram and stroller brands in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.

  2. In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Mountain Buggy’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mountain Buggy

17 branded search terms

  • mountain buggy
  • mountain buggy capsule
  • mountain buggy duet
  • mountain buggy jungle urban
  • mountain buggy nano
  • mountain buggy near me
  • mountain buggy nz
  • mountain buggy online
  • mountain buggy pram
  • mountain buggy stroller
  • mountain buggy terrain
  • mountainbuggy
  • mountainbuggy com
  • mountainbuggy nz
  • mountainbuggy pram
  • mountainbuggy stroller
  • mountainbuggy swift

UPPAbaby

21 branded search terms

  • uppababy
  • uppababy bassinet
  • uppababy bassinet stand
  • uppababy buggy
  • uppababy carriage
  • uppababy com
  • uppababy cruz
  • uppababy cruz v2
  • uppababy cruz v3
  • uppababy minu
  • uppababy minuv2
  • uppababy near me
  • uppababy nz
  • uppababy pram
  • uppababy ridge
  • uppababy vista
  • uppababy vista 3
  • uppababy vista pushchair
  • uppababy vista v2
  • uppababy vista v2 stroller
  • uppababy vista v3

How the Brand Demand Index is measured

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