Cybex vs phil&teds:Which is more popular by branded search in New Zealand?
In August 2026, phil&teds had more branded searches than Cybex among pram and stroller brands in New Zealand. phil&teds was estimated to have 2.1K branded searches compared to Cybex’s 1.1K, and held a 10.9% Share of Search versus Cybex’s 5.4%.
Follow Cybex vs phil&teds and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cybex or phil&teds?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for phil&teds, Cybex. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Cybex and phil&teds comparison changed over the last 12 months?
3 findings
- phil&teds was ahead of Cybex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cybex’s estimated Share of Search among pram and stroller brands in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches moved from 970 to 1.1K.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.
In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Cybex’s and phil&teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cybex
12 branded search terms
- cybex
- cybex buggy
- cybex car seats
- cybex gazelle
- cybex gazelle s stroller
- cybex libelle
- cybex libelle stroller
- cybex near me
- cybex nz
- cybex online
- cybex pram
- cybex stroller
phil&teds
18 branded search terms
- phil & teds
- phil & teds capsule
- phil & teds pram
- phil & teds travel cot
- phil and teds double pram
- phil and teds high chair
- phil and teds portacot
- phil&teds
- phil&teds buggy
- phil&teds near me
- phil&teds nz
- phil&teds online
- phil&teds pram
- phil&teds stroller
- philandteds com
- philteds
- philteds pram
- philteds stroller
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.