Mountain Buggy vs phil&teds:Which is more popular by branded search in New Zealand?
In August 2026, Mountain Buggy had more branded searches than phil&teds among pram and stroller brands in New Zealand. Mountain Buggy was estimated to have 8.5K branded searches compared to phil&teds’ 2.1K, and held a 43.4% Share of Search versus phil&teds’ 10.9%.
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Which is more popular in search, Mountain Buggy or phil&teds?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mountain Buggy, phil&teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Mountain Buggy and phil&teds comparison changed over the last 12 months?
3 findings
- Mountain Buggy was ahead of phil&teds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mountain Buggy’s estimated Share of Search among pram and stroller brands in New Zealand moved from 47.2% to 43.4%, and its estimated monthly branded searches moved from 9.3K to 8.5K.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.
In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Mountain Buggy’s and phil&teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mountain Buggy
17 branded search terms
- mountain buggy
- mountain buggy capsule
- mountain buggy duet
- mountain buggy jungle urban
- mountain buggy nano
- mountain buggy near me
- mountain buggy nz
- mountain buggy online
- mountain buggy pram
- mountain buggy stroller
- mountain buggy terrain
- mountainbuggy
- mountainbuggy com
- mountainbuggy nz
- mountainbuggy pram
- mountainbuggy stroller
- mountainbuggy swift
phil&teds
18 branded search terms
- phil & teds
- phil & teds capsule
- phil & teds pram
- phil & teds travel cot
- phil and teds double pram
- phil and teds high chair
- phil and teds portacot
- phil&teds
- phil&teds buggy
- phil&teds near me
- phil&teds nz
- phil&teds online
- phil&teds pram
- phil&teds stroller
- philandteds com
- philteds
- philteds pram
- philteds stroller
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.