Bugaboo vs phil&teds:Which is more popular by branded search in New Zealand?
In August 2026, Bugaboo had more branded searches than phil&teds among pram and stroller brands in New Zealand. Bugaboo was estimated to have 4K branded searches compared to phil&teds’ 2.1K, and held a 20.3% Share of Search versus phil&teds’ 10.9%.
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Which is more popular in search, Bugaboo or phil&teds?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, phil&teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bugaboo and phil&teds comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of phil&teds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand moved from 17.3% to 20.3%, and its estimated monthly branded searches moved from 3.4K to 4K.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and phil&teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bugaboo
19 branded search terms
- bugaboo
- bugaboo b
- bugaboo buffalo
- bugaboo buggy
- bugaboo butterfly
- bugaboo butterfly stroller
- bugaboo cam 3
- bugaboo camel
- bugaboo com
- bugaboo donkey
- bugaboo donkey duo stroller
- bugaboo donkey5
- bugaboo double pram
- bugaboo fox5
- bugaboo near me
- bugaboo nz
- bugaboo online
- bugaboo pram
- bugaboo stroller
phil&teds
18 branded search terms
- phil & teds
- phil & teds capsule
- phil & teds pram
- phil & teds travel cot
- phil and teds double pram
- phil and teds high chair
- phil and teds portacot
- phil&teds
- phil&teds buggy
- phil&teds near me
- phil&teds nz
- phil&teds online
- phil&teds pram
- phil&teds stroller
- philandteds com
- philteds
- philteds pram
- philteds stroller
Put your own brand in this comparison
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