phil&teds vs UPPAbaby:Which is more popular by branded search in New Zealand?
In August 2026, UPPAbaby had more branded searches than phil&teds among pram and stroller brands in New Zealand. UPPAbaby was estimated to have 2.7K branded searches compared to phil&teds’ 2.1K, and held a 13.8% Share of Search versus phil&teds’ 10.9%.
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Which is more popular in search, phil&teds or UPPAbaby?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPPAbaby, phil&teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the phil&teds and UPPAbaby comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: phil&teds took it in January 2026, UPPAbaby took it in February 2026.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram and stroller brands in New Zealand moved from 13.1% to 13.8%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.
In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
How each brand is measured
Brandwave collects information about searches that people make online using phil&teds’ and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
phil&teds
18 branded search terms
- phil & teds
- phil & teds capsule
- phil & teds pram
- phil & teds travel cot
- phil and teds double pram
- phil and teds high chair
- phil and teds portacot
- phil&teds
- phil&teds buggy
- phil&teds near me
- phil&teds nz
- phil&teds online
- phil&teds pram
- phil&teds stroller
- philandteds com
- philteds
- philteds pram
- philteds stroller
UPPAbaby
21 branded search terms
- uppababy
- uppababy bassinet
- uppababy bassinet stand
- uppababy buggy
- uppababy carriage
- uppababy com
- uppababy cruz
- uppababy cruz v2
- uppababy cruz v3
- uppababy minu
- uppababy minuv2
- uppababy near me
- uppababy nz
- uppababy pram
- uppababy ridge
- uppababy vista
- uppababy vista 3
- uppababy vista pushchair
- uppababy vista v2
- uppababy vista v2 stroller
- uppababy vista v3
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.