How popular isBabyzen in search?
In August 2026, there were an estimated 540 branded searches for Babyzen in New Zealand which is down 12.9% over the last 11 months. Babyzen holds 2.8% estimated Share of Search among New Zealand pram and stroller brands and is ranked 7th of 7 competitors for search popularity.
Follow Babyzen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which pram and stroller brands compete with Babyzen?
Share of Search by month for Mountain Buggy, Bugaboo, UPPAbaby, phil&teds, Cybex, Joolz, Babyzen. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.4% | 8.5K | +4.7% | -1.7 points | |
| 2, held 2nd | 20.3% | 4K | +11.5% | +0.5 points | |
| 3, held 3rd | 13.8% | 2.7K | +17% | +1 points | |
| 4, held 4th | 10.9% | 2.1K | 0% | -1 points | |
| 5, held 5th | 5.4% | 1.1K | +28% | +0.8 points | |
| 6, held 6th | 3.5% | 680 | +15.3% | +0.2 points | |
| 7, held 7th | 2.8% | 540 | +20% | +0.3 points |
43.4%
held 1st · 8.5K estimated branded searches · +4.7% vs prior month · -1.7 points
2.
Bugaboo20.3%
held 2nd · 4K estimated branded searches · +11.5% vs prior month · +0.5 points
3.
UPPAbaby
13.8%
held 3rd · 2.7K estimated branded searches · +17% vs prior month · +1 points
10.9%
held 4th · 2.1K estimated branded searches · 0% vs prior month · -1 points
5.
Cybex5.4%
held 5th · 1.1K estimated branded searches · +28% vs prior month · +0.8 points
6.
Joolz3.5%
held 6th · 680 estimated branded searches · +15.3% vs prior month · +0.2 points
7.
Babyzen
2.8%
held 7th · 540 estimated branded searches · +20% vs prior month · +0.3 points
Compare search popularity between Babyzen and its closest rivals
How has branded search demand for Babyzen changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Babyzen in New Zealand fell from 620 to 540.
- Across the 11 months ending August 2026, Babyzen fell from 6th to 7th among pram and stroller brands in New Zealand.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
6 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.
In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.
In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.
In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.
Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
How is Babyzen measured?
Brandwave collects information about searches that people make online using Babyzen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- babyzen
- babyzen nz
- babyzen pram
- babyzen yoyo
- babyzen yoyo travel stroller
- babyzen yoyo2
- yoyo babyzen
- yoyo stroller
Do you work for Babyzen? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Babyzen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.