Babyzen vs Joolz:Which is more popular by branded search in New Zealand?
In August 2026, Joolz had more branded searches than Babyzen among pram and stroller brands in New Zealand. Joolz was estimated to have 680 branded searches compared to Babyzen’s 540, and held a 3.5% Share of Search versus Babyzen’s 2.8%.
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Which is more popular in search, Babyzen or Joolz?
Compare the pram and stroller brands New Zealand parents choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joolz, Babyzen. The figures are in the table below the chart.
View monthly share of search table
| Month | Mountain Buggy | Bugaboo | UPPAbaby | phil&teds | Cybex | Joolz | Babyzen |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 13.1% | 12.2% | 4.9% | 2.2% | 3.1% |
| Nov 2025 | 49.1% | 17.1% | 13.9% | 10.6% | 4.1% | 2.2% | 2.9% |
| Dec 2025 | 48% | 16.9% | 12.9% | 12.4% | 4.4% | 2.1% | 3.3% |
| Jan 2026 | 51.2% | 16.8% | 10.9% | 11.5% | 4.1% | 3% | 2.6% |
| Feb 2026 | 49.2% | 17.4% | 12% | 11.2% | 4.7% | 2.7% | 2.9% |
| Mar 2026 | 46.4% | 18.2% | 12.9% | 11.7% | 5.2% | 2.7% | 2.8% |
| Apr 2026 | 46.1% | 19.3% | 13.7% | 10% | 5.4% | 3% | 2.5% |
| May 2026 | 46.3% | 18.5% | 14.4% | 10.8% | 4.7% | 2.6% | 2.7% |
| Jun 2026 | 46.1% | 19.1% | 13.4% | 10.6% | 4.8% | 3.2% | 2.8% |
| Jul 2026 | 45.1% | 19.8% | 12.8% | 11.9% | 4.6% | 3.3% | 2.5% |
| Aug 2026 | 43.4% | 20.3% | 13.8% | 10.9% | 5.4% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Babyzen and Joolz comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Joolz took it in January 2026, Babyzen took it in February 2026, Joolz took it in April 2026, Babyzen took it in May 2026, Joolz took it in June 2026.
- Across the 11 months ending August 2026, Babyzen’s estimated Share of Search among pram and stroller brands in New Zealand moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 620 to 540.
- Across the 11 months ending August 2026, Joolz’s estimated Share of Search among pram and stroller brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 440 to 680.
How did search popularity change for New Zealand pram and stroller brands in August 2026?
2 changes
Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
Estimated monthly branded searches for Babyzen in New Zealand fell 12.9% over 11 measured months, from 620 to 540 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Babyzen’s and Joolz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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